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This range is provided by Aluratek. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$42,000.00/yr - $60,000.00/yr
About Aluratek:
Based in Southern California, Aluratek was formed in 2006 by a group of tech enthusiasts who believe consumer electronic devices can be both sophisticated and easy to use. We are passionate about identifying new trends and reacting quickly to bring new innovative products to the market. We understand how technology can positively impact and enrich the lives of consumers. Aluratek's diverse product line-up includes digital photo frames, Bluetooth audio, portable power and charging devices, USB accessories, mobile accessories and more.
Job Summary Statement:
Are you looking for an amazing opportunity in the tech industry? Do you enjoy working with B2C brands and growing DTC channels?
If so, please keep reading…
We are looking for a Social Media Specialist to effectively engage with targeted virtual communities and network users. Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.
The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement. Candidates should be personable, energetic and comfortable in front of the camera. As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products while providing support to existing and potential customers. Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.
Candidates should be self-motivated, have strong communication skills, be able to coordinate simultaneous projects and work well in a small team environment.
Responsibilities:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share content (original text, images, video) that builds meaningful connections and encourages community members to take action
- Conduct social media engagement (like/comment/follow) to grow organic reach
- Search for influencer opportunities who are aligned with our brand/products
- Manage social media shops on Meta, TikTok, YouTube and Pinterest
- Maintain and optimize company social platforms to increase the visibility of the company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer support, sales etc) to manage reputation, identify key players and coordinate actions
Requirements and Skills:
- Demonstrable social networking experience and social analytics tools knowledge
- Proven working experience in social media marketing or as a Digital Media Specialist
- Experience working with TikTok, Instagram, Facebook, X, LinkedIn, YouTube and Pinterest
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Knowledge of online marketing and good understanding of major marketing channels
- Experience working with influencers
- Video creation (camera facing) for use with TikTok, Instagram Reels & YouTube
- Experience with Adobe Suite
- Experience with UNUM.la or similar social management platforms
- Positive attitude, detail and customer-oriented with good multitasking and organizational ability
This position is full-time and on-site 5 days a week in our Irvine office.
(15241 Barranca Pkwy, Irvine CA 92618)
Only apply if you are willing to commute to this location.
Please submit a resume and link to your digital marketing portfolio, or send samples of work to gharlan@aluratek.com
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Computers and Electronics Manufacturing
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