Content Strategist, Sports & Outdoor Job at WGSN in New York

The role

We are looking to hire a Content Strategist to join our Sports & Outdoor team based in New York.

Salary range - $62,634 - $76,000

Please note, this is not a marketing role. We are looking for a Content Trend Forecaster who has the ability to demonstrate world class written, video and visual reports/content.

Working at WGSN

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

More About The Role

Are you a Sports & Outdoor expert with a deep understanding of team, field, court, and club sports? Are you able to deliver world-class trend forecasts, design direction and analysis that meets and exceeds the expectations of our clients? If yes, please read on further.

We’re looking for a Content Strategist to join our Sports & Outdoor content team in the US and become an integral part of our team.

With proven industry experience, the Strategist will have a deep understanding of the Sports & Outdoor market. The ideal candidate will have an extensive background and working knowledge of team, field, court, and club sports, as well as an in-depth understanding of trend forecasting, innovation, industrial design, CMF or new product development for sports equipment and hardgoods. With a focus on personal content creation, you’ll also collaborate with a team of international experts and provide informal support to team members.

What will you be doing?

• Research new ideas and create solution-driven forecasts that clearly understand client needs across multiple Sports and Outdoor categories, delivering this content in written, image, video or audio formats.

Key Accountabilities

• Responsible for researching new trends and innovation and creating solution-driven forecasts showing a clear understanding of client needs across multiple Sports & Outdoor categories.
• Forecasting and tracking the Sports & Outdoor Industry with quantitative and qualitative data within all markets and demographics.
• Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance.
• Active participation in the content for WGSN trend days and WGSN’s Strategic Forecasting.
• Work with international freelancers to commission and edit content.
• Edit team’s content, ensuring content standards are met and ready for sign-off as directed.
• Collaborate with Sports & Outdoor team and wider content teams across multiple industries.
• Travel nationally and internationally to cover industry trade shows, conferences and other events as required.
• Work with the Sales teams to support client relationships as directed.
• Speak with clients to understand their needs.
• Work with the consultancy arm, Mindset on research when required.
• Provide quotes for press and broadcast media as required.

Skills, Experience & Qualifications Required

• Proven knowledge working in the Sports & Outdoor Industry in sports equipment, hard-goods, and outdoor gear.
• A good understanding of the macro to micro trends across consumer and adjacent industries.
• Proven experience of research, analysis, writing and editing content.
• Demonstrates an understanding of the role data and analytics plays in commercial success.
• Ability to analyse data and pinpoint trends that will impact the market.
• Good written English.
• Ability to take ownership of personal assignments, prioritise workload, and informally support other members of team.
• Good organisation, communication and collaboration skills.
• Technical skills: Google Workspace, Adobe Creative Suite, Slack, Social Media platforms.

What We Offer

• Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.
• 401(k) Retirement Savings Plan.
• Dental and Vision plans with MetLife.
• Health Care with Anthem & Blue Cross Blue Shield.
• Life Insurance, AD&D, Short and Long-Term Disability.
• Mental Health support including an Employee Assistance Program.

More About WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values

We Are Everywhere, We Are Future Focused, We Are Rigorous.

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive.

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