Marketing Manager Job at XPRESSDOCS PARTNERS, LTD. in Fort Worth

Marketing Manager

Fort Worth, Texas, United States · Marketing

Come Work for Us!

Join our growing team of experts dedicated to helping clients simplify and strengthen their marketing efforts.

Xpressdocs is looking for a Marketing Manager to join our team. In this role, you will lead the strategy, development and execution of marketing strategies and campaigns to drive lead generation, lead nurture activities, and customer retention. You will be responsible for defining a content marketing plan to attract, engage, and drive awareness among prospective and existing clients, through the sharing and promotion of relevant articles, videos and podcasts, leveraging both traditional and digital media. In this role, you will work closely with our content creation and email marketing team to provide guidance for the creation of marketing collateral, email, direct mail, digital ads, and more to support your lead generation and lead plans and campaign efforts. You will be responsible for lead validation and assignment in HubSpot and customer segmentation.

You should feel comfortable working independently, but also collaborating with the team and be confident in your presentation skills to help present to and educate your stakeholders.

In this position, you will:

• Implement strategy for finding and converting leads and the retention efforts post conversion
• Support the design, creation, and delivery of lead generation/lead nurture and retention campaigns and materials through digital paid ads, SEO, email, social media, and event channels
• Create and manage both lead pipelines and conversions, as well as retention customer lifecycles
• Brainstorm and collaborate with teams to develop ideas for campaigns/strategies
• Work with internal teams to understand and define audiences
• Conduct market research to understand buyer habits, competitors, and market trends
• Assist in analyzing marketing data to help shape future lead generation/nurture strategies
• Analyze campaign ROI and report on monthly KPIs
• Create cross-marketing opportunities to expand product exposure and conversion
• Undertake individual tasks as needed

You’ll thrive in this role if you:

• Bachelor’s Degree, equivalent experience acceptable
• 5 years’ experience in lead generation and/or lifecycle marketing
• HubSpot experience preferred, but not required
• Thorough understanding of lead generation and retention marketing
• Excellent communication skills
• Experience executing direct mail, email, and digital marketing campaigns
• Thorough understanding of and experience in managing SEO
• Strategic thinker with superior attention to detail
• Analytical skills to forecast and identify trends and challenges preferred

What We Offer

An environment that prioritizes balance between work and family. Our comprehensive benefits package and workplace opportunities include:

• Collaborate with an upbeat team of techies, creatives, and specialists…who actually like what they do.
• Enjoy our modern, secure and centrally located office in Fort Worth
• Flexible work from home options
• Onsite coffee bar and wellness rooms
• Medical, dental, vision, disability, and life insurance
• 401K with company matching
• Paid holidays, vacation, and personal time
• Tuition Reimbursement
• Employee awards program
• A dedicated social platform for peer, work anniversary and birthday recognition

Who We Are

A Marketing/Print/Technology company with more than 20 years of experience helping some of today’s top companies simplify and strengthen their marketing. We provide cutting-edge but accessible marketing technology, produce high-quality marketing materials, and create world-class customer experiences. We take our solutions seriously, but we don’t take ourselves seriously.

Xpressdocs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

To learn more about what we do and who we serve, visit www.xpressdocs.com.