Everlaw
With our career opportunities we offer competitive compensation and a comprehensive benefits package that includes medical, dental, wellness program, paid parental leave, professional development, and a fully stocked kitchen.
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. We are looking for a Senior Product Marketing Manager to deeply understand our law firm audiences through market analysis and data-driven insights to shape our product for a greenfield space, including pricing, packaging, willingness to pay, and go-to-market strategy. In this role, you’ll uncover customer needs, evaluate market trends, and monitor the competitive landscape to influence the product roadmap. You’ll use your egoless communication to partner closely with cross-functional teams in Product, Design, User Research, and Engineering to ensure our solutions align with what our customers actually need today and into the future. You’ll orchestrate high-impact go-to-market launch strategies and create positioning, messaging frameworks, and sales enablement assets to equip and train our Sales and Customer Success teams to communicate our unique value proposition to our buyers effectively. This is a full-time exempt position based in our Oakland, California office with a hybrid work schedule: in office M/W/Th with the option to work from home Tu/Fr. In your role, you'll...
Conduct in-depth market research.
Work in close collaboration with Product and User Research to engage directly with current and prospective law firm customers — through interviews, surveys, and focus groups — to uncover their pain points, motivations, and decision-making processes. Translate data-driven learnings into actionable insights to influence how our products can better serve their needs. Influence product strategy.
Collaborate closely with product management to integrate market and user insights into the product roadmap for greenfield areas. Ensure that our product vision and development efforts remain grounded in validated customer needs rather than assumptions. Build and refine buyer personas. Translate research findings into detailed buyer personas and user archetypes that capture the needs, priorities, and language of our law firm audiences. Develop packaging and pricing strategy.
Partner with Product, Finance, and Sales to establish a strategic pricing framework. Validate strategy through willingness-to-pay research with law firm customers and prospects. Own and create product positioning, messaging and GTM plans.
Use your understanding of customer challenges and industry dynamics to shape the initial value propositions and messaging pillars. Your input will serve as the foundation for building go-to-market materials to drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution. Assess competitive landscapes and industry trends.
Stay informed of industry trends, emerging legal tech solutions, and regulatory shifts that impact law firms to inform strategic product decisions. Continually assess the competitive landscape to identify opportunities and gaps in the market. About you
At least 5 years of professional experience in product marketing, solutions marketing, market research, senior associate from a law firm with a passion for legal technology, and/or at least 3 years of management consulting experience working with law firms. You are a skilled listener and investigator. You know how to ask the right questions, sift through feedback, and find patterns and key takeaways. You have strong analytical skills. You are able to interpret both qualitative and quantitative data and translate findings into strategic and actionable recommendations. You can influence without direct authority. You are comfortable working with Product, Engineering, and Sales teams to ensure decisions are evidence-based and audience-centric. You are a storyteller. You have excellent communication skills, both for internal audiences and customer-facing messaging. You’re proactive and comfortable working with ambiguity in a fast-paced team environment. You enjoy building foundational programs from scratch and iterating as you learn more. You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas. Pluses
You have experience defining new product categories and bringing them to market. You have experience in the legal sector. You have a Professional Degree, MBA and/or a JD. At Everlaw, we are deeply invested in pursuing the truth, for our clients and for our employees. We know that when you’re empowered to pursue your passions, it is reflected in the work. #J-18808-Ljbffr
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. We are looking for a Senior Product Marketing Manager to deeply understand our law firm audiences through market analysis and data-driven insights to shape our product for a greenfield space, including pricing, packaging, willingness to pay, and go-to-market strategy. In this role, you’ll uncover customer needs, evaluate market trends, and monitor the competitive landscape to influence the product roadmap. You’ll use your egoless communication to partner closely with cross-functional teams in Product, Design, User Research, and Engineering to ensure our solutions align with what our customers actually need today and into the future. You’ll orchestrate high-impact go-to-market launch strategies and create positioning, messaging frameworks, and sales enablement assets to equip and train our Sales and Customer Success teams to communicate our unique value proposition to our buyers effectively. This is a full-time exempt position based in our Oakland, California office with a hybrid work schedule: in office M/W/Th with the option to work from home Tu/Fr. In your role, you'll...
Conduct in-depth market research.
Work in close collaboration with Product and User Research to engage directly with current and prospective law firm customers — through interviews, surveys, and focus groups — to uncover their pain points, motivations, and decision-making processes. Translate data-driven learnings into actionable insights to influence how our products can better serve their needs. Influence product strategy.
Collaborate closely with product management to integrate market and user insights into the product roadmap for greenfield areas. Ensure that our product vision and development efforts remain grounded in validated customer needs rather than assumptions. Build and refine buyer personas. Translate research findings into detailed buyer personas and user archetypes that capture the needs, priorities, and language of our law firm audiences. Develop packaging and pricing strategy.
Partner with Product, Finance, and Sales to establish a strategic pricing framework. Validate strategy through willingness-to-pay research with law firm customers and prospects. Own and create product positioning, messaging and GTM plans.
Use your understanding of customer challenges and industry dynamics to shape the initial value propositions and messaging pillars. Your input will serve as the foundation for building go-to-market materials to drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution. Assess competitive landscapes and industry trends.
Stay informed of industry trends, emerging legal tech solutions, and regulatory shifts that impact law firms to inform strategic product decisions. Continually assess the competitive landscape to identify opportunities and gaps in the market. About you
At least 5 years of professional experience in product marketing, solutions marketing, market research, senior associate from a law firm with a passion for legal technology, and/or at least 3 years of management consulting experience working with law firms. You are a skilled listener and investigator. You know how to ask the right questions, sift through feedback, and find patterns and key takeaways. You have strong analytical skills. You are able to interpret both qualitative and quantitative data and translate findings into strategic and actionable recommendations. You can influence without direct authority. You are comfortable working with Product, Engineering, and Sales teams to ensure decisions are evidence-based and audience-centric. You are a storyteller. You have excellent communication skills, both for internal audiences and customer-facing messaging. You’re proactive and comfortable working with ambiguity in a fast-paced team environment. You enjoy building foundational programs from scratch and iterating as you learn more. You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas. Pluses
You have experience defining new product categories and bringing them to market. You have experience in the legal sector. You have a Professional Degree, MBA and/or a JD. At Everlaw, we are deeply invested in pursuing the truth, for our clients and for our employees. We know that when you’re empowered to pursue your passions, it is reflected in the work. #J-18808-Ljbffr