FleishmanHillard GmbH
Paid Media Execution Lead / Analyst - Senior Account Executive OR Account Superv
FleishmanHillard GmbH, Washington, District of Columbia, us, 20022
Explorers.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required. Question-askers. Never-settlers. We want you.Paid Media Execution Lead / Analyst - Senior Account Executive OR Account Supervisor Washington, DC Position Overview FleishmanHillard has an immediate opening for an energetic, motivated, and savvy Paid Media Execution Lead or Analyst (Senior Account Executive or Account Supervisor level) to lead measurement and reporting of integrated paid digital & social campaigns for multiple clients, while also guiding teams to execute campaigns flawlessly. This role will be part of the paid social media team and the candidate should have hands-on experience with media buying platforms (Paid Social, Search, and Programmatic platforms etc.). The Role
Candidates should have an interest in online advertising and digital marketing, with 3-5 years of integrated marketing and/or digital marketing experience in an agency, corporate, non-profit, or other relevant setting. Ability to manage teams; must be able to train and motivate junior employees tasked with paid campaign analysis. Learn and become an expert in paid media operations including all back-office financial and legal standard operating procedures. Ensure all aspects of digital advertising and paid social planning and activations are current with industry best practices. Deep experience managing clients and complex paid measurement programs. Very strong attention to detail for the purposes of QAing ad content for paid media campaign recommendations. Experience following best practices, adjusting to the latest trends and recommendations across the paid media ecosystem. Conduct analytical assessment of campaign performance, isolating key drivers of success aligned to business goals. Aggregate data across platforms and sources to assemble a complete campaign view and forecast business KPIs. Partner with media and execution teams by using data-driven learnings to advise on strategic media plans. Define tracking, tagging and measurement requirements of campaigns and tests. Cultivate diverse teams and contribute to an inclusive working and learning environment. Qualifications
Experience with media buying platforms (Paid Social, Search, and Programmatic platforms etc.) a plus. General understanding of statistical modeling including MMM, MTA, regression analysis, and significance testing. Proficiency in Excel (Pivot Tables, V-Lookups, SumIfs, and other advanced functions). Detail-oriented, multi-tasking individual who shows curiosity about the data they work with. Strong written and verbal communicator to multi-level audiences. Bachelor's Degree in a quantitative or marketing discipline. High Ethical Standards: Qualified candidates will demonstrate the personal integrity and professionalism worthy of such responsibility. Refined Communication Skills: Ideal candidates are customer-service minded and should be calm, clear and consistent communicators. Ability Work Collaboratively in a Team Setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service. Our Story We’re more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Apply for this job * indicates a required field
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Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required. Question-askers. Never-settlers. We want you.Paid Media Execution Lead / Analyst - Senior Account Executive OR Account Supervisor Washington, DC Position Overview FleishmanHillard has an immediate opening for an energetic, motivated, and savvy Paid Media Execution Lead or Analyst (Senior Account Executive or Account Supervisor level) to lead measurement and reporting of integrated paid digital & social campaigns for multiple clients, while also guiding teams to execute campaigns flawlessly. This role will be part of the paid social media team and the candidate should have hands-on experience with media buying platforms (Paid Social, Search, and Programmatic platforms etc.). The Role
Candidates should have an interest in online advertising and digital marketing, with 3-5 years of integrated marketing and/or digital marketing experience in an agency, corporate, non-profit, or other relevant setting. Ability to manage teams; must be able to train and motivate junior employees tasked with paid campaign analysis. Learn and become an expert in paid media operations including all back-office financial and legal standard operating procedures. Ensure all aspects of digital advertising and paid social planning and activations are current with industry best practices. Deep experience managing clients and complex paid measurement programs. Very strong attention to detail for the purposes of QAing ad content for paid media campaign recommendations. Experience following best practices, adjusting to the latest trends and recommendations across the paid media ecosystem. Conduct analytical assessment of campaign performance, isolating key drivers of success aligned to business goals. Aggregate data across platforms and sources to assemble a complete campaign view and forecast business KPIs. Partner with media and execution teams by using data-driven learnings to advise on strategic media plans. Define tracking, tagging and measurement requirements of campaigns and tests. Cultivate diverse teams and contribute to an inclusive working and learning environment. Qualifications
Experience with media buying platforms (Paid Social, Search, and Programmatic platforms etc.) a plus. General understanding of statistical modeling including MMM, MTA, regression analysis, and significance testing. Proficiency in Excel (Pivot Tables, V-Lookups, SumIfs, and other advanced functions). Detail-oriented, multi-tasking individual who shows curiosity about the data they work with. Strong written and verbal communicator to multi-level audiences. Bachelor's Degree in a quantitative or marketing discipline. High Ethical Standards: Qualified candidates will demonstrate the personal integrity and professionalism worthy of such responsibility. Refined Communication Skills: Ideal candidates are customer-service minded and should be calm, clear and consistent communicators. Ability Work Collaboratively in a Team Setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service. Our Story We’re more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Apply for this job * indicates a required field
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