Sr. Content Specialist Job at Carson Group Holdings, LLC in Omaha

Who We Are

In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.

We serve financial advisors and investors through three entities, each headquartered in Omaha, Nebraska: Carson Wealth, Carson Coaching and Carson Partners. We provide coaching and partnership services to advisor firms – and straightforward financial advice to the investing public. We all share a common mission to be the most trusted in financial advice.

Who We Want

Are you passionate about the art of precise, compelling copy? Do you understand that great writing not only informs but drives action? If you're a skilled content marketer with a knack for creating crisp, engaging, accurate, and on-brand content that captivates and persuades, this is the role for you.

We’re looking for a Senior Content Specialist to craft impactful content for an audience of financial professionals—wealth advisors, advisory firm owners, and entrepreneurs. B2B experience is essential, with a strong preference for candidates who have worked in the financial sector.

In this role, you'll create and edit content across a wide range of formats, including websites, emails, educational guides, direct mail, video scripts, blogs, social media posts, ads, podcasts, and more. The ideal candidate thrives in a fast-paced, agency-style environment and is comfortable juggling multiple projects simultaneously.

This position reports directly to the Content Director and includes copy ownership of assigned content marketing campaigns.

What To Expect

• Write engaging and persuasive copy to promote our Partner and events offerings, including websites, downloadable resources, blogs, print collateral, emails, ads, podcasts, video scripts, social posts, and other types of content.
• Help ghostwrite and edit articles, video scripts, podcast outlines and more for our industry thought leaders.
• Bring creative ideas and sound marketing strategy to all content requests, ensuring we’re developing marketing materials that will deliver.
• Understand and implement search engine optimization techniques.
• Assist the SVP of B2B Acquisition Marketing, SVP of Integrated Marketing, Content Director and other marketing leaders with campaigns, from production to completion.
• Support content performance analysis and optimization efforts through SEO and other analytics tools
• Respond to feedback in a timely manner.
• Work within tight deadlines.
• Research competitors and stay abreast of market trends.
• Other tasks as assigned.

What You Need

• Excellent writing skills and impeccable attention to detail
• Understanding of content marketing principles and strategies, including SEO
• 5+ years as a marketing copywriter in an agency or in-house setting
• Bachelor’s degree in marketing, journalism, PR, English or related field, or relevant work experience.

Preferred Education and Experience

• 1–5 years of experience in the financial services industry
• 1–5 years of experience in an agency or other fast-paced work environment
• Proficiency in Wordpress, Hubspot, Marketing Cloud or other CMS platforms.

In exchange for your expertise, we offer a base salary, bonus potential, 401(k) plus matching, health benefits, and a great working environment. This is your chance to play a key role in the continued success of our company. Our culture is fast-paced, collaborative, innovative, and focused on healthy living. Carson strives to promote the health and wellness of its stakeholders by maintaining a tobacco-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, protected veteran status, sexual orientation, age or any other characteristic protected by law.

The total rewards expected for this role include:

• Starting annual base salary between $65,000 - $86,575.
• Variable compensation potential (Bonus and/or commissions)
• Competitive benefits including 401(k) with company contribution, PTO, Parental Leave, Sabbatical Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing Programs.