Mauro Motors Inc
About Mauro Motors:
Mauro Motors is a premier automotive dealership group committed to providing top-quality vehicles and exceptional customer service. As we continue to expand, we are seeking a skilled
Website Manager
to oversee and optimize our online presence, ensuring a seamless digital experience for our customers. Job Summary:
The Website Manager will be responsible for maintaining, updating, and enhancing the Mauro Motors website to improve user experience, increase traffic, and drive online sales and engagement. This role requires expertise in website management, SEO, and website optimization to ensure our digital presence aligns with business objectives.
Primary Responsibilities: Website Marketing & Management:
Website Content & Optimization:
Ensuring dealership websites are up-to-date, user-friendly, and optimized for search engines (SEO). Update website content, including vehicle inventory, promotions, news, blogs and customer resources. Website Audits:
Frequently audit websites for quality and assurance on websites content, creative, messaging, home page, SRPs, VDPs, vehicle photos and Inventory Feeds to dealer website and 3rd party lead provider websites. Website Lead Forms:
Review and monitor the performance of CTAs and Lead Forms and report findings back to management. Inventory Pricing Updates:
Update weekly and monthly all inventory finance and lease payments that are displayed on each vehicle detail page (VDP) and Search Results Page (SRP). This includes structuring the payments and then applying the updates to the website. Loaner Vehicle Inventory:
Manage all stores loaner vehicle inventory and assure that all vehicles are merchandised and populated to Loaner Vehicle Search Results Pages (SRPs) on each website. If necessary, update the selling price of these vehicles in backend dashboard so proper pricing is displayed. 3rd Party Inventory Syndication Audit:
Review Inventory to make sure it is appearing on all third party lead providers websites through vAuto Syndication with accurate pricing across all 3rd party platforms. Inventory Photo Management:
Review and provide daily a list for each dealership's inventory that is missing professional photos. Email photo and text photo vendor with GM & GSM CC'd for awareness of vehicles needing to be photographed. Website Landing Pages / FMAs:
Facilitate updates to each website's Landing Pages and FMAs. Website Service and Parts Specials:
Facilitate updates to each website's Service and Parts Specials page each month.
Online Reputation and Customer Engagement:
Reputation Management:
Monitor and manage online reviews (Google, Yelp, DealerRater, etc.), addressing customer feedback and ensuring positive reviews are showcased. Negative Review Awareness:
Manage all negative reviews by emailing negative review to General Manager and department manager(s).
Mauro Motors is a premier automotive dealership group committed to providing top-quality vehicles and exceptional customer service. As we continue to expand, we are seeking a skilled
Website Manager
to oversee and optimize our online presence, ensuring a seamless digital experience for our customers. Job Summary:
The Website Manager will be responsible for maintaining, updating, and enhancing the Mauro Motors website to improve user experience, increase traffic, and drive online sales and engagement. This role requires expertise in website management, SEO, and website optimization to ensure our digital presence aligns with business objectives.
Primary Responsibilities: Website Marketing & Management:
Website Content & Optimization:
Ensuring dealership websites are up-to-date, user-friendly, and optimized for search engines (SEO). Update website content, including vehicle inventory, promotions, news, blogs and customer resources. Website Audits:
Frequently audit websites for quality and assurance on websites content, creative, messaging, home page, SRPs, VDPs, vehicle photos and Inventory Feeds to dealer website and 3rd party lead provider websites. Website Lead Forms:
Review and monitor the performance of CTAs and Lead Forms and report findings back to management. Inventory Pricing Updates:
Update weekly and monthly all inventory finance and lease payments that are displayed on each vehicle detail page (VDP) and Search Results Page (SRP). This includes structuring the payments and then applying the updates to the website. Loaner Vehicle Inventory:
Manage all stores loaner vehicle inventory and assure that all vehicles are merchandised and populated to Loaner Vehicle Search Results Pages (SRPs) on each website. If necessary, update the selling price of these vehicles in backend dashboard so proper pricing is displayed. 3rd Party Inventory Syndication Audit:
Review Inventory to make sure it is appearing on all third party lead providers websites through vAuto Syndication with accurate pricing across all 3rd party platforms. Inventory Photo Management:
Review and provide daily a list for each dealership's inventory that is missing professional photos. Email photo and text photo vendor with GM & GSM CC'd for awareness of vehicles needing to be photographed. Website Landing Pages / FMAs:
Facilitate updates to each website's Landing Pages and FMAs. Website Service and Parts Specials:
Facilitate updates to each website's Service and Parts Specials page each month.
Online Reputation and Customer Engagement:
Reputation Management:
Monitor and manage online reviews (Google, Yelp, DealerRater, etc.), addressing customer feedback and ensuring positive reviews are showcased. Negative Review Awareness:
Manage all negative reviews by emailing negative review to General Manager and department manager(s).