Lumen Resources is hiring: Marketing Analyst in Orlando

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Location: Orlando, FL (Working 3 days in office, 2 days remotely)

Key Responsibilities:

• Lead the creation and execution of marketing strategies aimed at achieving business objectives.
• Optimize marketing campaigns through ongoing analysis and refinement to improve performance.
• Use performance data to measure campaign effectiveness and connect efforts to key business results.
• Understand and leverage digital marketing channels (paid media, email, SMS, etc.).
• Apply customer segmentation to tailor campaigns that maximize impact.
• Continuously track and analyze key campaign metrics, making recommendations to improve results.

Required Skills & Qualifications:

• 1+ years of experience in a marketing strategy, planning, or campaign optimization role.
• Proven track record of optimizing marketing strategies and campaigns based on data insights.
• Understanding of digital marketing channels, customer segmentation, and campaign performance metrics.
• Familiarity with email marketing, SMS, and other media platforms.
• Experience in analytics tools such as Google Analytics, Power BI, or similar to interpret performance data.
• Strong skills in Microsoft Office, particularly Excel and PowerPoint for reporting and presentations.

Lumen Resources is an Equal Opportunity Employer.

Seniority level

Entry level

Employment type

Contract

Job function

Marketing and Information Technology

Industries

Staffing and Recruiting

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