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The Market Development Manager is responsible for all aspects of Robbins’ Marketing development activities for the company. The Market Development Manager will be evaluated on the level and quality of information created and maintained.
Robbins Construction Group, founded in 2018, is a leader in the design-build and construction industries. Headquartered in Charleston, South Carolina, the company is committed to utilizing 70+ years of combined knowledge to build strong structures and strong relationships. Robbins Construction Group is a full-service design-build construction firm advising on and executing design, site selection, preconstruction, construction, and overall project management. Known for its remarkably client-centric approach and high-quality builds, Robbins Construction Group continues to expand rapidly, bringing new construction to locations nationwide.
Responsibilities
- Define and execute the marketing and communication activities according to our marketing plan.
- Coordinate all marketing activities to generate leads.
- Collaborate with other teams to promote offerings.
- Inform clients and prospects of products and services through creative marketing strategies.
- Track performance of all marketing campaigns.
- Develop and update marketing plans to penetrate new and existing markets.
- Work with Business Development to develop marketing budgets including print media, web media, advertising, trade shows, and other vehicles for promoting Robbins in the market.
- Update promotional material and schedule marketing activities within the budget.
- Maintain all Robbins literature and create new literature for marketing materials (company profiles, proposals, resumes for RFP submission, etc.).
- Maintain all social media platforms and create content for those platforms.
- Source photography for project updates and finished project photos.
- Assist with sourcing volunteer opportunities for the company.
- Manage internal and external company communications such as quarterly newsletters and monthly team meetings.
- Assist in building and maintaining a network of referral sources.
- Attend professional and industry affiliations and represent Robbins Construction Group professionally when needed.
- Comprehensive lead generation and prospecting to identify potential customers/clients.
- Create, develop, and maintain project signage and windscreen standards.
- Prepare hard hat stickers for individual projects.
- Communicate and coordinate with signage companies.
Qualifications
- Bachelor's degree or equivalent experience.
- 2+ years' experience in marketing.
- Ability to multi-task.
- Strong verbal, written, and organizational skills.
- Proficient in Canva, Photoshop, and/or Illustrator.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Construction