Salesforce Marketing Cloud Developer

Key Responsibilities • Serve as the primary point of contact for Salesforce Marketing Cloud initiatives, coordinating across multiple teams within a matrixed organization. • Foster collaboration among marketing, IT, and business units to align on campaign objectives, technical requirements, and implementation strategies. • Leverage Marketing Cloud's OOTB capabilities to deliver scalable, efficient, and innovative solutions. • Guide integrations between Salesforce Marketing Cloud and other enterprise systems, ensuring seamless data flow and system interoperability. • Manage user accounts, permissions, and roles, ensuring data integrity and security. • Design and implement successful marketing campaigns, including email marketing, social media advertising, and mobile messaging. • Oversee data imports and exports, perform data cleansing and deduplication, and ensure data quality. • nalyze campaign performance, track key metrics, and generate reports to provide insights into marketing efforts. • Provide training and support to users, ensuring they can effectively utilize the platform. • Collaborate with various teams to ensure seamless integration of data and alignment with business objectives. • Lead initiatives to set up new companies, including market research, strategy development, and execution.

Qualifications • Strong Salesforce product knowledge and at least 5+ years of Salesforce Marketing Cloud Administration hands-on experience with Salesforce Sales Cloud and Salesforce Marketing Cloud. • Certified Salesforce Marketing Cloud Administrator. • dvanced flow experience. • Bachelor's degree in Information Technology, Computer Science, Marketing, or a related field. • Excellent relationship-building skills and a proactive attitude to platform enhancements. • Experience in change management and governance. • bility to translate technical information into layman's terms and communicate effectively with stakeholders at all levels. • Proven experience in setting up new companies and driving growth initiatives.

Preferred Qualifications • Certified Salesforce Marketing Cloud Consultant and Developer or similar Superbadges. • Experience with Data Cloud, focusing on both data unification and segmentation, is preferred. • Understanding of basic triggers/Apex code knowledge. • ctive in the Salesforce community.