Kasmo Global
As a Salesforce Marketing Cloud Developer, you will be responsible for developing and implementing marketing automation solutions within the Salesforce Marketing Cloud platform. You will collaborate with cross-functional teams to design, develop and implement solutions to meet business requirements and optimize customer engagement.
Responsibilities and Duties:
- Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform
- Collaborate with cross-functional teams to design and deliver solutions that meet business requirements
- Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs
- Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud
- Develop and implement responsive, dynamic, and personalized email templates and landing pages
- Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms
- Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization
- Stay up to date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing
Qualifications and Skills:
- Minimum of 3 years of experience in Salesforce Marketing Cloud development and implementation
- Strong experience in developing responsive email templates and landing pages
- Experience and knowledge in Salesforce Marketing Cloud's various modules such as Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Social Studio
- Strong experience in Salesforce Marketing Cloud Interactions and APIs, AMPscript, SSJS, and SQL
- Proficient in HTML, CSS, and JavaScript/jQuery
- Familiarity with marketing automation, CRM systems, and sales and marketing processes
- Excellent problem-solving skills and attention to detail