Feeding America West Michigan is hiring: Content Specialist in Kentwood

Feeding America West Michigan provided pay range

This range is provided by Feeding America West Michigan. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$20.00/hr - $21.00/hr

Communications & Marketing Professional specializing in Nonprofit Messaging

REPORTS TO: Communications and Marketing Manager

GENERAL DESCRIPTION:

The Content Specialist at Feeding America West Michigan is responsible for strategically crafting and reviewing written content for dissemination to diverse audiences in print and digital formats, ensuring brand language is consistent and that the content is appropriately targeted to its audience(s). The specialist will use the written word to elevate our mission in a way that encourages people to give or receive help across our 40-county service area.

The Content Specialist will work closely with other marketing and communication team members and members of other departments to ensure that external content adheres to the brand guide, reads well, is grammatically correct, and accurately represents the food bank’s story.

ESSENTIAL JOB FUNCTIONS:

• Develop content to support annual communications and marketing plan objectives by researching topics, scheduling site visits, conducting interviews, and leveraging resources provided by the Feeding America national organization.
• Write content in the form of stories, blogs, newsletter articles, reports, appeal letters, emails, brochures, collateral copy, and other pieces as needed.
• When needed, capture photographs to accompany the written content (e.g., photos of the interviewee).
• In coordination with the social media and visual content specialist, maintain an up-to-date digital asset management system to ensure that all materials are uploaded and tagged appropriately and ensure that photos comply with policies.
• Easily adapt when needed to develop content about current events or trending topics and periodic press releases.
• Be the food bank’s designated proofreader and copyeditor for external communication. This includes materials for agencies, programs, volunteer newsletters or announcements, and marketing materials.
• In coordination with the marketing and communications team, create content for staff communications.
• Take the lead on regular content updates to the website.
• This list is not all-inclusive, and other duties may be assigned.

PROFESSIONAL AND EDUCATIONAL REQUIREMENTS:

• Minimum of two years of relevant professional experience.
• Bachelor’s degree in communications, journalism, English, marketing, or a related field.
• Strong writing, copy editing, and proofreading abilities.
• Ability to synthesize complex information and communicate it compellingly for a wide range of audiences.
• Experience with interviews or a desire to learn interviewing best practices.
• Experience interacting with a diverse population of stakeholders.
• Familiarity with or a desire to learn how DEI impacts nonprofit communication.
• Instinct for effective communication strategies and a strengths-based communication style.
• Strong organizational skills and an ability to manage multiple deadlines and prioritize the workload.
• Personal commitment to our mission.
• Ability to work in a team atmosphere and manage a flexible schedule.
• Willing to travel locally to gather content and to travel periodically (1-2 times a year) to the Upper Peninsula, Northern Lower Peninsula, and Southwest Michigan.
• Proficient in InDesign (optional).
• Experience in the nonprofit sector (preferred).
• Basic understanding of SEO (preferred).

PHYSICAL REQUIREMENTS:

• Must be comfortable working in an office environment for extended periods of time.
• Ability to stand/walk/move for long periods of time and lift up to 30 lbs.

Mission: We provide nourishment and hunger relief resources to our neighbors by amplifying the strength of communities through collaboration and advocacy.

Vision: All people in West Michigan and the Upper Peninsula have equitable access to nourishing food.

Belief: We believe that hunger is unacceptable and that our communities have the power to change lives.

Values:

• Collaboration: Everyone is on the same team, working together to end hunger.
• Excellence: We deliver innovative, effective, and efficient service at the highest quality.
• Integrity: Fostering a culture of trust through honesty and transparency.
• Dignity: Any neighbor seeking access to food will be treated with empathy, kindness, and respect.

It is the policy of Feeding America West Michigan Food Bank to provide equal employment opportunities to all people without regard to race, color, religion, national origin, age, sex, disability, protected genetic information, sexual orientation or any other legally protected category and to promote the full realization of that policy.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Non-profit Organizations