Creative Director Job at playSTUDIOS, Inc. in Las Vegas

Posted Tuesday, February 11, 2025 at 8:00 AM

We are an innovative sweepstakes casino app dedicated to delivering fun, immersive, and rewarding gaming. Our mission is to create a seamless, engaging, and visually captivating experience for our users.

We are seeking a talented and visionary Creative Director to elevate the creative direction of our product to ensure it stands out in a competitive market. In this role, you will lead the creative vision for our app, ensuring the product delivers an exceptional user experience. As a steward of the product and brand, you will oversee the entire creative process, from conceptualizing user journeys and marketing campaigns to delivering visually stunning and functional designs. You will collaborate with cross-functional teams, provide strategic direction, and ensure the product reflects the brand’s identity and values.

You will report to the GM for playSWEEPS and manage a team of graphic and UI/UX designers.

The ideal candidate for the Creative Director role should be a forward-thinker with the ability to create a compelling vision that inspires the team and aligns with the brand's objectives. We are looking for someone with a deep understanding of product design who can also be a brand advocate and ensure we are enhancing the brand's identity across all of the product’s touchpoints. This is a growing and dynamic new business for us! You will have an immediate impact on the success of our business.

Duties and Responsibilities

1. Product Design: Partner with product managers and developers to conceptualize and implement innovative features and functionalities that enhance user engagement.
2. Brand Stewardship: Uphold and enhance the integrity of our brand across the product and all channels, ensuring visual and tonal consistency.
3. Creative Strategy: Translate business goals and user insights into creative strategies that drive product and marketing innovation and differentiation.
4. Leverage data and user feedback to continuously refine and improve the app’s design and experience.
5. Innovation: Stay ahead of industry trends and incorporate insights to maintain a competitive edge in the market.
6. Marketing & Operations Art Direction: Collaborate with marketing and operations teams to align product visuals with promotional campaigns, in-app events, and operational requirements.
7. Ensure all assets—from in-app banners to CRM and social—are aligned with the app’s overall design system.
8. Cross-Functional Collaboration: Work closely with product, development, marketing, and analytics teams across various time zones to deliver cohesive and impactful design solutions.
9. Leadership: Inspire and guide a team of designers and creative professionals to deliver exceptional work, fostering an environment of innovation.
10. Strong Communication Skills: Clear, persuasive, and impactful communicator capable of presenting ideas and strategies to stakeholders at all levels.
11. Facilitate effective communication between creative and technical teams to ensure smooth execution of product updates and features.

Requirements

1. 7+ years of proven experience as a Creative Director or in a similar senior creative role, preferably in the gaming, entertainment, or digital app industry.
2. Strong portfolio demonstrating your experience in leading the artistic vision of game projects, including 2D/3D assets and animation.
3. Expertise in art direction, design, and visual storytelling.
4. Excellent communication and collaboration skills, with the ability to work effectively across time zones.
5. A strategic thinker with a keen eye for detail and a passion for delivering exceptional user experiences.
6. Proficiency in industry-standard software (e.g., Adobe Creative Suite, Maya, Blender, FIGMA, Unity, or Unreal Engine).

Preferred

1. Experience in the gaming or casino industry.
2. Experience managing global creative teams or agencies.
3. Familiar with animation and motion graphics.

Benefits and Perks

1. 100% Health Benefit Premium coverage for you and your dependents.
2. 401K match and Restricted Stock Units.
3. Flexible vacation policy.
4. Employee-driven entertainment, happy hours, and team-building events.
5. Snacks and drinks are available in the kitchen.
6. Casual work environment.

About PLAYSTUDIOS

PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com.

PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.