the PR Net

Vice President, Fashion and Retail Job at the PR Net in New York

the PR Net, New York, NY, United States, 10261

Location: New York, NY
Field: PR/Communications
Min. Experience: 10+ year(s)
Basis: Full-time

Description:

About JBC:

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

Split in-office x work-from-home schedule
Flexible PTO and four-day summer workweeks
Commitment to DEI via workshops, speaker sessions, and engagement opportunities
Ongoing philanthropic events, both in-person and virtually

About the Job:

The AVP of Fashion specializes in generating opportunities, writing and developing dynamic pitches and executing day-to-day media relations efforts. This role plays an integral part in ideation and brainstorming across the division. They maintain strong relationships with national and regional media outlets. Senior-level staff are also a cheerleader for the agency -- suggesting new initiatives for team building and keeping a positive work environment. With a roster of dynamic fast-growing clients, you will craft messaging, and leverage media relationships to create compelling narratives that support the client's vision and mission.

Position Reports to: Senior Vice President of Fashion Division

Your Responsibilities:

Developing PR strategies and dynamic pitches to meet client objectives and goals; going above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives.
Strategic planning and execution of outreach plan with little to no changes from Senior Vice President / Managing Director.
Ensure all teams are meeting client goals and objectives; keep teams on track.
Heavy pitching and securing feature stories, brand stories, etc. on a national and regional level across online, print, broadcast and podcast media.
Spearhead thought leadership media opportunities for clients / founders.
Work alongside JBC’s specialized divisions including Executive Speaking to ensure all clients are speaking at the appropriate panels and events (both in person or digital), as well as put forward for broadcast interviews (business and consumer) and trend segment opportunities.
Drafting of press releases.
Oversee monthly client reporting and the updating of client materials.
Communicating with clients regularly via email, phone and in person and building strong relationships with clients.
Communicating daily with high-level editors/media.
Managing and mentoring junior and mid-level staff.
Participate in new business opportunities for JBC and support in the drafting of new business proposals.

Requirements:

About You:

Bachelor’s degree.
10+ years of relevant experience.
A strong editorial network of business, fashion, and retail editors and writers.
A clear vision of the industry and competitive landscape.
Naturally proactive, with outstanding attention to detail and meticulous organizational skills.
A people person, skilled at building rapport and collaborating across teams.
Skilled writer and communicator.
Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude.
Vaccination against COVID-19 is a requirement if hired. Candidates may request accommodation due to disability, sincerely held religious belief or exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office. Our benefits include, but are not limited to:

Flexible paid time off policy, including vacation + additional paid caregiver leave.
4-day workweeks in Summer and half days on Fridays Fall through Spring.
12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees.
Inclusive holiday calendar and a paid break in December running from Christmas Eve to New Year's Day.
Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future.
In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more.
Monthly stipend toward cell phone.
Flexible working schedules and hybrid return-to-office with Fridays always remote.
No waiting period for paid sick leave.
Generous bereavement leave policy, including pregnancy loss.
Agency-wide Monthly Mental Health Days.
Additional Mental Health paid time away for parents each week.

Job Type: Full-Time

Job Location: 3 days remote + 2 days in-office in New York, NY

Apply Here #J-18808-Ljbffr