WTOK-TV is seeking an organized and creative professional to lead our digital and broadcast sales efforts as a Multimedia Sales Manager. This position works with the General Manager/Director of Sales on business development for the station, specifically championing digital sales.
Duties/responsibilities include, but are not limited to:
- Collaborate with the sales leadership team to accomplish station objectives
- Motivate the local sales team so that digital and broadcast revenue goals are achieved
- Drive digital revenue growth and ensure all digital budgets and goals are met or exceeded with a focus on new local direct business
- Manage direct, and train to maximize the performance of the media executives
- Assisting Multimedia Executives in presenting and closing digital business
- Developing sales presentations and collateral using up-to-date research materials
- Maintaining campaign tracking, delivery, and reporting to ensure campaign success
- Overseeing digital pricing and revenue forecasting
- Promoting a winning, positive culture
- Working at a partnership/consultative level as an expert in digital advertising with Multimedia Consultants and advertisers
- Working in tandem with the Director of Sales on revenue generation strategy and forecasting
- Oversight of all digital sales products, inventory management, and pricing strategies
- Interface with operational systems such as Wide Orbit, Matrix, Research Analytics, etc.
Qualifications/Requirements:
- Minimum of 3 years of experience in Digital and Broadcast Advertising Sales
- A proven leader with the ability to work independently, think ahead, and put into place action items that need to be accomplished
- Ability to promote a positive, result-oriented culture that is passionate about the media landscape and help local Media Executives and Clients be successful
- Comfortable holding team members accountable to their budgets and goals while helping them achieve success
- Ability to translate and communicate problems into opportunities
- Presentation experience, excellent written and verbal communication skills
- Ability to manage multiple projects, manage time wisely, and prioritize projects and people
- The ideal candidate would have a minimum of two years of digital sales experience
- Must possess a valid driver’s license with a good driving record, MVR check required at hire and monitored continuously
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
ABOUT WTOK:
WTOK-TV is a trusted ABC network station with a history of serving the communities of eastern Mississippi and Western Alabama with top rated news, weather, and sports. We also offer syndicated programming on the CW myTOK, Gulf Coast Sports & Entertainment Network, and Telemundo Mississippi networks. We take pride in serving our viewers, our community, and our advertisers for 70 years.
Our mission is to be engaged with the community and promote civic and economic development with a focus on improving the lives of our viewers. We use cutting edge technology to provide accurate and timely news information on television and digital platforms.
ABOUT GRAY TELEVISION:
WTOK TV is owned by Gray Television, the third largest media company in the country. Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. We own and operate leading media outlets in over 50 markets throughout the country – all delivering the news, weather, sports, and entertainment that millions of our neighbors count on every day. We are an unmatched broadcast pioneer that keeps getting bigger and better.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
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