LSports is the leading global provider of sports data, dedicated to revolutionizing the industry through innovative solutions. We excel in sports data collection and analysis, advanced data management, and cutting-edge services like AI-based sports tips and high-quality sports visualization. As the sports data industry continues to grow, LSports remains at the forefront, delivering real-time solutions. If you share our passion for sports and technology and have the drive to advance the sports-tech and data industries, we invite you to join our team!
If you share our love of sports and tech, you've got the passion and will to better the sports-tech and data industries - join the team! We are looking for a highly motivated SEO Specialist.
Responsibilities:
- Conducting keyword research (in a variety of languages) to identify high-value keywords and phrases relevant to the business's industry, products, and target audience.
- Optimizing website content, including titles, meta descriptions, headings, and body copy, to improve search engine rankings and user experience.
- Ensuring the website is technically optimized for search engines, including optimizing site speed, fixing crawl errors, implementing schema markup, and improving site architecture.
- Developing and executing a content strategy that aligns with SEO goals, including creating high-quality, keyword-optimized content that attracts and engages the target audience.
- Building high-quality backlinks from authoritative websites to improve the website's authority and search engine rankings.
- Monitoring website performance using SEO tools such as Google Analytics (GA4) and Google Search Console, analyzing key metrics, and identifying opportunities for improvement.
- Conducting competitive analysis to identify strengths, weaknesses, and opportunities in the search landscape, and adjusting SEO strategies accordingly.
- Staying updated on industry trends, algorithm changes, and best practices in SEO to ensure the website remains optimized and competitive.
- Collaborating with other teams, such as content creators, web developers, and PPC teams, to implement SEO best practices and achieve business objectives.
- Providing regular reports on SEO performance, including key metrics, insights, and recommendations for improvement, to stakeholders and senior management.
- Conducting A/B tests and experiments to optimize various elements of the website for better search engine performance and user engagement.
Requirements
- 3 years of experience in SEO, with demonstrated success in improving search engine rankings and organic traffic.
- SEO experience in multi-language websites.
- Experience with Google Analytics (GA4) and Google Search Console.
- Previous knowledge of keyword planner, SEMrush, Ahrefs, Data Studio.
- Understanding of web analytics and tracking implementation.
- Experience in developing and executing content strategies that align with SEO goals.
- Understanding of link-building strategies and tactics to acquire high-quality backlinks.
- Strong written and verbal communication skills to effectively communicate SEO strategies to cross-functional teams.
- Ability to think creatively and strategically to develop innovative SEO strategies.