Invigor Medical is hiring: Marketing Manager in Pasco

Content Summary: Marketing Manager at Pasco, for Invigor Medical

Invigor Medical is a leading online telemedicine provider specializing in health and wellness solutions that help individuals look, feel, and perform at their best. We offer evidence-based treatments for weight loss, sexual health, and longevity, making high-quality care accessible and convenient through our telemedicine platform.

We are a fast-growing company seeking a data-driven, performance-focused Marketing Manager to drive customer acquisition and engagement through Google and Meta advertising, affiliate marketing, email campaigns, and content strategy. This role is critical to our success in expanding brand awareness, optimizing digital marketing efforts, and increasing patient conversions.

Role Description

As Marketing Manager, you will be responsible for executing and optimizing digital marketing strategies that drive growth for Invigor Medical. This includes overseeing Google and Meta ad campaigns, managing our affiliate marketing network, coordinating content creation with our videographer, and leading email marketing efforts.

The ideal candidate is highly analytical, creative, and experienced in paid digital advertising, conversion rate optimization, and data-driven decision-making.

Key Responsibilities:

1. Paid Advertising (Google & Meta) – Manage, optimize, and scale paid advertising campaigns to maximize conversions and return on ad spend.
2. Affiliate Marketing – Build and maintain relationships with affiliate partners, track performance, and optimize commissions to drive new patient acquisition.
3. Email Marketing – Develop and analyze email campaigns, including segmentation, A/B testing, automation, and reporting.
4. Content & Creative Strategy – Work closely with our videographer and design team to develop high-performing ad creatives, landing pages, and promotional content.
5. Conversion Rate Optimization (CRO) – Continuously test and refine ad creatives, landing pages, and funnels to improve performance.
6. Analytics & Reporting – Track, analyze, and report on marketing KPIs, making data-driven decisions to enhance performance.
7. Brand & Compliance – Ensure marketing efforts align with Invigor Medical’s brand identity and adhere to telemedicine regulations.

Qualifications

1. Proven experience managing Google Ads and Meta Ads with a strong track record of driving results.
2. Affiliate marketing management experience, including partner recruitment and performance optimization.
3. Strong analytical skills with experience in Google Analytics, Facebook Ads Manager, and other performance tracking tools.
4. Experience in email marketing, including segmentation, automation, and A/B testing.
5. Knowledge of healthcare marketing & compliance (telemedicine experience is a plus).
6. Excellent project management and collaboration skills, with the ability to work cross-functionally with content creators, designers, and developers.
7. Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).

Why Join Invigor Medical?

1. Be part of a fast-growing telemedicine company at the forefront of health and wellness innovation.
2. Work with a highly collaborative and results-driven team.
3. Opportunity to shape digital marketing strategy and have a direct impact on business growth.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Hospitals and Health Care

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