Lakeside HR Group
Associate Director, Content Job at Lakeside HR Group in Minneapolis
Lakeside HR Group, Minneapolis, MN, United States, 55488
Lakeside HR Group, a leading full-service HR consulting and recruiting firm, is currently seeking an Associate Director, Content, who is passionate about bringing B2B stories to life, to join our clients high-performing team!
WHO ARE CLIENT IS:
KEY POSITION RESPONSIBILITIES:
B2B Storytelling: Create engaging B2B content that inspires audiences to act and brings client stories to life. Whether you're creating brand content, bylined articles, case studies, video scripts or social media copy, this person will be a master storyteller. S/he will have a unique ability to turn even the most mundane topics into engaging stories that captivate target audiences and drive impactful business outcomes and reshapes industries.
Specialized Technical Writing & Thought Leadership: This role requires an ability to translate complex, highly technical subject matter into clear, engaging content that maintains scientific credibility. You will ghostwrite contributed articles, white papers, and thought leadership pieces on topics such as toxicology, small molecule oncology drugs, cell and gene therapy, and clinical trial innovation. Articles will be published under scientist and executive bylines for B2B audiences, including pharmaceutical executives and regulatory professionals.
Expert Interviewing & Source Development: Ability to interview subject matter experts (SMEs), including PhDs, MDs, and industry leaders, distilling technical conversations into compelling narratives without sacrificing accuracy. The ability to probe deeper, ask insightful follow-up questions, and uncover unique angles will be critical.
Strategize and Consult: Provide real-time counsel to clients, including the C-level. Develop and present new ideas to keep client campaigns fresh, effectively engaging and newsworthy. Proactively push clients to advance their PR and content programs to be more digitally integrated, include more compelling storytelling, and be more measurable. Contribute meaningful value to proposal development and presentations as a key strategist-offering ideas, a plan, and a clearly compelling competitive advantage to the client.
Integrated Program Execution: Develop content for multi-channel, integrated campaigns, including paid, owned (including social) and earned media and communications. Understand and advocate for reputation- and influence-building activities.
Social Media: Social media is a top channel for building relationships that add value to our clients. You will be responsible for developing relevant content for sharing on client social channels.
Program Collaboration: Partner with internal cross-functional teams (program strategist, account team and storytelling team) to ensure that our client programs are aligned to deliver on client objectives and exceed goals
Cultural Dedication: Bring genuine passion to the work, a positive demeanor and energy to the team. Contribute to a collaborative and fun team environment. A commitment to coming to the table with solutions on how to build even better. Create a culture that high performers want to be a part of.
At the end of the first year, success would mean clients count on you for quality content and you receive high marks from the internal team in your quarterly peer-feedback.
QUALIFICATIONS:
COMPENSATION:
The position offers competitive salary and generous benefits for full-time employees, including health insurance, 401(k) match, parental leave and flexibility perks. Our client firmly believes in making investments in employees' personal and professional development.
Our client has a fun and fast-paced environment that offers excellent work-life balance. They're selective about the type of work they take on, making sure it's the right fit for both client and agency. It's important to them that the work their team does is both personally and professionally satisfying because they know their clients will benefit from happy employees.
WHO ARE CLIENT IS:
- They offer B2B storytelling and content strategy services, driving a fresh approach to public relations.
- They love the craft. They're so passionate and invested in the work that it's palpable. They get an adrenaline rush from generating outcomes.
- They are an employee-first culture. They believe that happy employees make happy clients.
- They believe it's possible to be considered the "best" partner and still have time to pursue your passions outside the office.
- They believe in focus vs. trying to be all things to everyone.
- Self-identifies as a word nerd, passionate about the storytelling craft. Proactively seeks to stay on top of and educating others on digital marketing and content development trends.
- Driven by creating an emotional reaction and building a connection with the reader through words and stories in a way that inspires action and drives results.
- Pushes the boundaries of innovation in content creation.
- Confident in and respected for counseling clients on storytelling strategies for their most critical business needs.
- Excels in capturing a brand's culture and unique-value proposition accurately through content creation.
- Understands and demonstrates a high level of skill in recommending and developing top of-funnel, mid-funnel, and bottom-of-the-funnel content.
- Demonstrates mastery in writing brand content and developing compelling thought leadership content for executive clients that channels their voices.
- Strong ability to adapt writing style and tone to different target audiences and platforms.
- Experience in analyzing and interpreting data to drive content decisions and improvements, which includes SEO and Google Analytics.
- Comes to the table with an open mind and seeks to understand, learn and evolve.
KEY POSITION RESPONSIBILITIES:
B2B Storytelling: Create engaging B2B content that inspires audiences to act and brings client stories to life. Whether you're creating brand content, bylined articles, case studies, video scripts or social media copy, this person will be a master storyteller. S/he will have a unique ability to turn even the most mundane topics into engaging stories that captivate target audiences and drive impactful business outcomes and reshapes industries.
Specialized Technical Writing & Thought Leadership: This role requires an ability to translate complex, highly technical subject matter into clear, engaging content that maintains scientific credibility. You will ghostwrite contributed articles, white papers, and thought leadership pieces on topics such as toxicology, small molecule oncology drugs, cell and gene therapy, and clinical trial innovation. Articles will be published under scientist and executive bylines for B2B audiences, including pharmaceutical executives and regulatory professionals.
Expert Interviewing & Source Development: Ability to interview subject matter experts (SMEs), including PhDs, MDs, and industry leaders, distilling technical conversations into compelling narratives without sacrificing accuracy. The ability to probe deeper, ask insightful follow-up questions, and uncover unique angles will be critical.
Strategize and Consult: Provide real-time counsel to clients, including the C-level. Develop and present new ideas to keep client campaigns fresh, effectively engaging and newsworthy. Proactively push clients to advance their PR and content programs to be more digitally integrated, include more compelling storytelling, and be more measurable. Contribute meaningful value to proposal development and presentations as a key strategist-offering ideas, a plan, and a clearly compelling competitive advantage to the client.
Integrated Program Execution: Develop content for multi-channel, integrated campaigns, including paid, owned (including social) and earned media and communications. Understand and advocate for reputation- and influence-building activities.
Social Media: Social media is a top channel for building relationships that add value to our clients. You will be responsible for developing relevant content for sharing on client social channels.
Program Collaboration: Partner with internal cross-functional teams (program strategist, account team and storytelling team) to ensure that our client programs are aligned to deliver on client objectives and exceed goals
Cultural Dedication: Bring genuine passion to the work, a positive demeanor and energy to the team. Contribute to a collaborative and fun team environment. A commitment to coming to the table with solutions on how to build even better. Create a culture that high performers want to be a part of.
At the end of the first year, success would mean clients count on you for quality content and you receive high marks from the internal team in your quarterly peer-feedback.
QUALIFICATIONS:
- 10+ years of relevant experience, including technical writing experience in healthcare, pharmaceuticals, life sciences, or a related field.
- Agency experience preferred.
- Passion for working with manufacturing, technology and healthcare companies preferred.
- Proven ability to translate scientific and regulatory topics into engaging, accessible thought leadership content.
- Strong research skills and ability to synthesize complex data into compelling narratives.
- Experience collaborating with SMEs and translating expert interviews into clear, high impact content.
- Team player who is willing to wear multiple hats in an entrepreneurial environment.
- Can confidently balance quality content production with timely delivery.
- Proficient in on-page SEO best practices.
- Keen ability to problem solve.
- Highly accountable with keen attention to detail.
- Proficient with Microsoft Office (PPT, Word, Excel).
- Design skills (Photoshop, InDesign, Canva, other visual content experience) are a plus.
COMPENSATION:
The position offers competitive salary and generous benefits for full-time employees, including health insurance, 401(k) match, parental leave and flexibility perks. Our client firmly believes in making investments in employees' personal and professional development.
Our client has a fun and fast-paced environment that offers excellent work-life balance. They're selective about the type of work they take on, making sure it's the right fit for both client and agency. It's important to them that the work their team does is both personally and professionally satisfying because they know their clients will benefit from happy employees.