Marketing and Public Relations Manager Job at EveryStep in Des Moines

Description

Purpose:

The Marketing and Public Relations Manager is responsible for developing and executing a strategic communication plan to enhance EveryStep's brand image and reputation through effective communication strategies and targeted public relations efforts.

Responsibilities:

Marketing/Communications

• Leads all marketing and communications efforts, with overall responsibility for:
  • External marketing and communication, including referral outreach; branded materials; advertising (online and offline); emails and e-newsletters; social media; written, video and audio content; public relations and media relations.
  • Internal communication, including internal newsletter, various announcements, staff events and presentations, etc.
• Manages other marketing/PR/communications team members, providing day-to-day direction.
• Counsels all departments within the organization on marketing and communication, and ensures they have support from the Marketing & Communications team.
• Acts as primary liaison with organization partners, vendors, contractors and others assisting with marketing/communications.
• Responsible for annual marketing and communications planning, providing direction to those with responsibility for components of the plan.
• Manages the EveryStep brand and relates guidelines for promotion and communication; oversees any changes and/or updates to brand standards.
• Collaborates with organizational partners across communities, including other healthcare organizations.
• Collaborates with teams to provide communication support for various initiatives.
• Measures and analyzes the effectiveness of communication campaigns and initiatives using various analytics tools and provides actionable insights and recommendations for improvement.
• Provides strategy and oversight to EveryStep's hospice team marketers.
• Manages budgets for marketing and communication campaigns.

Social Media

• Collaborates with Content and Social Media Specialist to plan social media content.
• Directs social media strategy.

Media Relations

• Handles all media relations activity as the primary spokesperson for the organization.
• Manages and maintains positive relationships with media contacts, and key stakeholders to secure media coverage and maximize brand exposure.
• Monitors media coverage and social media conversations to identify trends, opportunities, and potential risks, and develops appropriate responses.
• Responds to media inquiries for information release.

General

• Represents EveryStep in reporting on marketing and communications initiatives to governing boards and other stakeholders.
• Stays updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.

Qualifications:

• Bachelor's degree in communications, Public Relations, Journalism, or a related field
• Proven work experience in Communications or Public Relations, preferably in a healthcare industry
• Demonstrated success in developing and executing integrated communication strategies that have positively impacted brand reputation and awareness
• Strong portfolio showcasing excellent written and verbal communication skills, including press releases, articles, and social media content
• Proficiency in using communication and collaboration tools, such as Microsoft Office Suite, project management software, and social media management tools
• Knowledge of SEO principles and best practices in content optimization for search engines is a plus
• Proficient in using analytics tools to measure and analyze the effectiveness of communication efforts and make data-driven decisions
• Familiarity with crisis communication management and the ability to handle sensitive and high-pressure situations with professionalism and composure
• Ability to fully lead marketing and communications for the organization, providing insight and counsel to EveryStep's Senior Leadership and Board
• Strong knowledge of strategic marketing and communication plans
• Excellent interpersonal communication skills
• Writing, editing and proofreading experience
• Public and on-camera speaking/presenting experience

Working Conditions:

• Physical requirements: Sedentary work exerting up to 10 pounds occasionally, and/or a small amount of force frequently to move objects, including the human body.
• Physical activities: Reaching, Standing, Walking, Pushing, Pulling, Lifting, Talking, Fingering (picking, pinching, typing, etc.) Hearing, Grasping (applying pressure with fingers and palm), Repetitive motions, Feeling (perceiving size, shape, texture, temperature by touching), Visual acuity (field of vision for analyzing data, viewing computer, using measurement devices, operating machines, determining accuracy or neatness, and/or making general observations)
• Environment: Work is primarily performed in a climate-controlled environment with minimal safety/health hazard potential
• Time: Ability to be flexible with a varying schedule and programmatic requirements
• Travel: Required between locations

These characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.?

Note: This job description is not intended to be all-inclusive.? You may be required to perform other duties to meet the on-going needs of the organization.????????

EveryStep is an equal opportunity employer. Employment practices are implemented without regard to race, creed, color, sex (including pregnancy), sexual orientation, gender identity, citizenship, national origin, religion, veteran status, genetic information or on the basis of age or physical or mental disability unrelated to ability to perform the work required.??