Hinge Health
About the Role As a member of our expanding Growth team, you’ll play a central role in making sure that every eligible individual within our client base receives the hyper-customized experience they need to stay engaged with Hinge Health. You’ll help us scale our B2C growth channels - including email, direct mail, and SMS - through automation, working as the go-to production expert in platforms such as Iterable. In partnership with our lifecycle marketing team, you’ll act as a key operational strategist in building end-to-end user-focused journeys that allow us to add to the truly moving testimonials pouring in by the day. This role will also be the operational lead for our Targeted Enrollment marketing offering and will define how we build for scale. We’re looking for someone who has a passion for production and enjoys the hands-on aspect of building campaigns in-house. What You’ll Accomplish Drive user engagement through building targeted, customized campaigns that meet each user where they are - from which channels they’re on to which stage of their health journey they’re in. Bring ideas to life by taking copy and designs and building them in our marketing automation platform using HTML and CSS. Continue to evolve our process from one-off email blasts into fully automated multi-channel user journeys. Optimize email, direct mail, SMS, push and in-app content by using automation to execute high-velocity experiments and gather quick insights. Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation. Help define and scale our targeted enrollment marketing offering to enable scale for the growing book of 2,000 clients. Build and optimize user lifecycle marketing flows. Hinge Health Hybrid Model We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days/week. The San Francisco office has a dog-friendly workplace program. Basic Qualifications 6 years of experience on a marketing automation and operations team that works cross-functionally with teams such as Engineering, Data and Design. Professional experience building multi-channel user journeys in automation platforms such as Iterable, Braze, Marketo or Salesforce Marketing cloud. Experience in email, SMS, push. HTML Coding experience (needs understanding manipulation but not code from scratch). Preferred Qualifications Iterable experience - Iterable certified. Professional experience with marketing tech stack evaluation, engineering, Martech tools. B2B2C Healthcare marketing experience (targeted enrollment experience a huge plus). Direct mail experience. Compensation This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $136,000- $204,000. About Hinge Health Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon. Learn more at http://www.hingehealth.com What You'll Love About Us Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. Modern life stipends: Manage your own learning and development. Diversity and Inclusion We’re committed to building diverse teams that reflect the communities we serve. Visit hingehealth.com/diversity-equity-and-inclusion to learn more about what moves us. Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. Workday ID JR1323 J-18808-Ljbffr