Marketing Specialist Job at FUEL TECH INC in Warrenville

Company Overview

Fuel Tech is a leading technology company engaged in the worldwide development, commercialization, and application of state-of-the-art proprietary technologies for air pollution control, process optimization, combustion efficiency, and advanced engineering services. These technologies enable customers to operate efficiently in a cost-effective and environmentally sustainable manner.

Position Overview:

A key player in Fuel Tech’s marketing team; this person will assist the leadership team and others in order to achieve the company’s corporate Marketing goals.

Responsibilities:

This position performs a variety of tasks and is expected to use a wide degree of creativity, consistency, and judgment. The position requires working seamlessly with the Executive Leadership Team, Product Management, Sales, and Business Development.

Communication: The Marketing Specialist is expected to encourage communication with the department from external members as well as foster internal communication to achieve departmental goals. Aligning multiple department talents to achieve overall communication goals. Relationship building with industry specific publications, trade groups and associations to further position Fuel Tech, Inc. for success within existing and new markets.

Collateral Design: To include literature, technical papers, white papers, presentations. Manage the process from start to finish. Take in-house or work with third party when necessary to create/update collateral with direction from Product Management and technical experts within the company. Assist in creation/updating of presentations and other collateral based on sales needs.

Campaign Coordination: Specific to email campaigns, work on the production and execution of campaign deliverables from start of production through completion. Responsibilities to include requesting quotes, filtering targeted contact lists, designing emails, communicating with outside vendors, preparing collateral materials and keeping the campaign on schedule. Constant Contact Email Platform experience and analytical campaign tracking experience a plus.

Website Maintenance: To include the corporate external website, www.ftek.com . Create an annual plan with Executive leadership and regularly update the corporate website, soliciting feedback from necessary internal users to complete process. No more than 30% of total time to be spent on web-related activity. Content Management Systems experience a plus (i.e. Joomla! And/or WordPress).

Data Management: Create email and web reports monthly, communicating back results to the Sales and Executive Management Teams. Store images and all collateral materials in a library format for easy access by FTEK employees both internal and external. CRM experience is a plus.

Sales Support: Update marketing materials communication once per quarter and work with VP Marketing to communicate with sales all current collateral available. On an as-needed basis work with Sales, Product Managers and Marketing Leadership on territory-specific campaigns and collateral needed by sales representatives. Mostly US specific, experience with international sales support desired.

Conference Support: To include but not limited to planning, coordination, and participation of US and Global conferences/tradeshows on Fuel Tech’s behalf. Work with Sales to better influence our promotional abilities at targeted shows. Exhibit management experience desired.

• Responsible for supporting development and implementation of key marketing initiatives for the Company
• Provide marketing support in the areas of branding, proposals, marketing materials, and trade show support to strengthen the sales process
• Act as a strategic partner in developing new business, growing existing services lines while supporting growth of new service lines and geographies
• Provide sales leaders with best practices in promoting new initiatives including market evaluation, client targeting, market penetration, business development planning, etc.
• Works with Sales Leaders to align Marketing approach with growth strategy.
• Design marketing materials including brochures, advertisements, displays and posters with a focus on continuing and strengthening our brand
• Edit existing materials for concise and consistent language for clarity and effective marketing communication
• Develop and maintain the marketing materials in an easily accessible and functional library
• Expand and capitalize on the presence of company brand and employees on LinkedIn
• Foster a team environment while contributing as an independent team member
• Work on multiple tasks with minimal supervision
• Participate in assigned exhibitions or trade shows, recommend, and evaluate new market opportunities
• Full ownership and leadership of annual Marketing planning to support the goals set by leadership, Advertising, Industry Publications, Industry Associations, social media, Webinars, Email Campaigns, Customer Events, Lead Generation, Branding, Competitor Analysis, etc.
• Build and maintain healthy relationships on behalf of company with all industry specific influencers (publications, associations, conferences, users' groups)
• Manage outside sales calendar, including the development, production, and distribution of sales collateral

Education, Skills and Experience:

• B.S. in Marketing or equivalent degree.
• 3 to 4 years’ work experience.
• Plans own work schedules within limits assigned.
• Must have the ability to multi-task and be extremely well organized.
• Proficient in Content Management Systems, HTML, Adobe Design Suite: Photoshop, InDesign, Illustrator and Acrobat and proficient with Microsoft Office.

Physical Requirement:

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times.

Travel Requirements:

Less than 10%.

EEO statement:

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

ftek.com/en-US/linkedin.com/company/fuel-tech-inc/mycompany/

Please visit https://www.ftek.com/ for additional information including our Comprehensive benefits package.