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Who We Are
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. Join a team that puts its People First! As a member of First American's family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry's largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree, FraudGuard, RegsData, TaxSource and ACI. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.
What We Do First American Data & Analytics is seeking an experienced Marketing Manager, Demand Generation to lead and execute strategic initiatives that drive qualified leads and revenue growth. This key role will own the development, execution, and optimization of demand generation programs, including digital marketing, traditional marketing, content strategy, and account-based marketing (ABM), while closely collaborating with sales and product teams to achieve measurable results. The ideal candidate is a data-driven marketer with a passion for innovation and the ability to craft and deliver effective campaigns targeting key customer segments.
Key Responsibilities
Demand Generation Strategy Develop and implement a comprehensive demand generation strategy to increase pipeline and drive sales growth for First American Data & Analytics. Align marketing programs with the sales funnel to optimize lead quality, conversion rates, and revenue impact. Identify, segment, and target key audiences to maximize campaign ROI.
Campaign Management Plan, launch, and manage multi-channel marketing campaigns, including email, digital advertising, social media, webinars, content syndication, and ABM. Optimize paid and organic lead generation tactics, leveraging SEO, SEM, and retargeting strategies. Develop and execute nurture campaigns to guide prospects through the sales cycle.
Collaboration & Enablement Partner with sales to create demand generation programs aligned with revenue goals. Work cross-functionally with product and content teams to develop compelling campaign assets, including white papers, case studies, videos, and landing pages. Support sales enablement by delivering targeted content and tools to improve conversion rates.
Product Team Support Collaborate with product teams to translate technical product features into compelling value propositions for go-to-market and marketing campaigns. Create product-specific marketing assets, such as case studies, white papers, and solution briefs, to support go-to-market initiatives.
Performance Measurement Monitor, analyze, and report on campaign performance metrics, ensuring alignment with KPIs such as MQLs, SQLs, and pipeline revenue. Leverage marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) to track, measure, and optimize demand generation efforts. Continuously refine programs based on data-driven insights to maximize efficiency and effectiveness.
Innovation & Growth Stay current on industry trends, competitive landscape, and emerging marketing technologies. Test and scale new lead generation channels, tools, and tactics to expand opportunities.
Required Skills & Experience Bachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in demand generation, B2B marketing, or a related role Proven track record of developing and executing successful lead generation campaigns that deliver measurable results. Hands-on experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot) and CRM platforms (e.g., Salesforce). Strong knowledge of direct marketing, ABM, content marketing, and SEO/SEM best practices. Analytical mindset with the ability to interpret campaign data and draw actionable insights. Excellent communication, collaboration, and project management skills.
This role is hybrid 3 days per week at the Santa Ana office.
The pay range for this role is $95,400.00 - $127,150.00.
Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.
What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. #J-18808-Ljbffr Remote working/work at home options are available for this role.
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. Join a team that puts its People First! As a member of First American's family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry's largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree, FraudGuard, RegsData, TaxSource and ACI. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.
What We Do First American Data & Analytics is seeking an experienced Marketing Manager, Demand Generation to lead and execute strategic initiatives that drive qualified leads and revenue growth. This key role will own the development, execution, and optimization of demand generation programs, including digital marketing, traditional marketing, content strategy, and account-based marketing (ABM), while closely collaborating with sales and product teams to achieve measurable results. The ideal candidate is a data-driven marketer with a passion for innovation and the ability to craft and deliver effective campaigns targeting key customer segments.
Key Responsibilities
Demand Generation Strategy Develop and implement a comprehensive demand generation strategy to increase pipeline and drive sales growth for First American Data & Analytics. Align marketing programs with the sales funnel to optimize lead quality, conversion rates, and revenue impact. Identify, segment, and target key audiences to maximize campaign ROI.
Campaign Management Plan, launch, and manage multi-channel marketing campaigns, including email, digital advertising, social media, webinars, content syndication, and ABM. Optimize paid and organic lead generation tactics, leveraging SEO, SEM, and retargeting strategies. Develop and execute nurture campaigns to guide prospects through the sales cycle.
Collaboration & Enablement Partner with sales to create demand generation programs aligned with revenue goals. Work cross-functionally with product and content teams to develop compelling campaign assets, including white papers, case studies, videos, and landing pages. Support sales enablement by delivering targeted content and tools to improve conversion rates.
Product Team Support Collaborate with product teams to translate technical product features into compelling value propositions for go-to-market and marketing campaigns. Create product-specific marketing assets, such as case studies, white papers, and solution briefs, to support go-to-market initiatives.
Performance Measurement Monitor, analyze, and report on campaign performance metrics, ensuring alignment with KPIs such as MQLs, SQLs, and pipeline revenue. Leverage marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) to track, measure, and optimize demand generation efforts. Continuously refine programs based on data-driven insights to maximize efficiency and effectiveness.
Innovation & Growth Stay current on industry trends, competitive landscape, and emerging marketing technologies. Test and scale new lead generation channels, tools, and tactics to expand opportunities.
Required Skills & Experience Bachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in demand generation, B2B marketing, or a related role Proven track record of developing and executing successful lead generation campaigns that deliver measurable results. Hands-on experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot) and CRM platforms (e.g., Salesforce). Strong knowledge of direct marketing, ABM, content marketing, and SEO/SEM best practices. Analytical mindset with the ability to interpret campaign data and draw actionable insights. Excellent communication, collaboration, and project management skills.
This role is hybrid 3 days per week at the Santa Ana office.
The pay range for this role is $95,400.00 - $127,150.00.
Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.
What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. #J-18808-Ljbffr Remote working/work at home options are available for this role.