META
The Business Marketing Group is seeking a Marketing Automation Specialist experienced with email marketing, online advertising, analytics, and driving measurable results at a large scale. As part of the Marketing Automation team, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client’s products and services. You will use digital channels, such as email, ads, web, social, in-product, and events to drive results.
All candidates should make sure to read the following job description and information carefully before applying. Marketing Automation Specialist Responsibilities
Lead cross-functional project teams to plan, run, and optimize campaigns across multiple channels. Automate processes and build scalable infrastructure to support the marketing organization. Report digital marketing results regularly and provide recommendations to leadership and key stakeholders. Launch email and in-product nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns. Set up webinar programs in Salesforce Marketing Cloud, including email invitations, reminders, landing pages, and forms. Build and manipulate content with a CMS tool (e.g., Knak, Hubspot, Dreamweaver). Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability. Provide campaign-level reporting and troubleshooting on email, in-product, webinar, and marketing automation programs and provide recommendations to optimize performance. Partner with cross-functional teams to optimize marketing technology infrastructure, including marketing automation tools (email marketing, lead generation, CRM integrations). Minimum Qualifications
2+ years of work experience in marketing, digital marketing, and/or marketing automation. Experience with Salesforce Marketing Cloud or other marketing automation technology. Experience with Webinar/Events (Zoom, WebEx, GoToWebinar, BlueJeans, etc.). Experience with editing tools (Photoshop, Knak, Dreamweaver, etc.). Experience in quantitative analytical skills. Experience learning and achieving 'Power User' status on multiple tools quickly. Preferred Qualifications
Salesforce Marketing Cloud Certified. SQL experience. Proficient in AMPscript. For those who live in or expect to work from California if hired for this position, please click here for additional information.
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All candidates should make sure to read the following job description and information carefully before applying. Marketing Automation Specialist Responsibilities
Lead cross-functional project teams to plan, run, and optimize campaigns across multiple channels. Automate processes and build scalable infrastructure to support the marketing organization. Report digital marketing results regularly and provide recommendations to leadership and key stakeholders. Launch email and in-product nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns. Set up webinar programs in Salesforce Marketing Cloud, including email invitations, reminders, landing pages, and forms. Build and manipulate content with a CMS tool (e.g., Knak, Hubspot, Dreamweaver). Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability. Provide campaign-level reporting and troubleshooting on email, in-product, webinar, and marketing automation programs and provide recommendations to optimize performance. Partner with cross-functional teams to optimize marketing technology infrastructure, including marketing automation tools (email marketing, lead generation, CRM integrations). Minimum Qualifications
2+ years of work experience in marketing, digital marketing, and/or marketing automation. Experience with Salesforce Marketing Cloud or other marketing automation technology. Experience with Webinar/Events (Zoom, WebEx, GoToWebinar, BlueJeans, etc.). Experience with editing tools (Photoshop, Knak, Dreamweaver, etc.). Experience in quantitative analytical skills. Experience learning and achieving 'Power User' status on multiple tools quickly. Preferred Qualifications
Salesforce Marketing Cloud Certified. SQL experience. Proficient in AMPscript. For those who live in or expect to work from California if hired for this position, please click here for additional information.
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