Exclusive Resorts, LLC
Senior Manager, Marketing Analytics & Insights
Exclusive Resorts, LLC, Stamford, Connecticut, us, 06902
Senior Manager, Marketing Analytics & Insights
Department:
Marketing
All candidates should make sure to read the following job description and information carefully before applying. Status:
Full-Time Reports to:
Senior Director Location:
Denver, CO or (NY, NJ, CT) Data drives decisions. Insights create impact. Exclusive Resorts needs a Marketing Analytics & Insights Analyst who can do both—transforming numbers into narratives, trends into tactics, and reports into real-world results. What You’ll Do: Website & Performance Analytics: Build and maintain website analytics & SEO dashboards.
Track and monitor key performance indicators (KPIs) on a weekly and monthly basis. Own Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Continuously monitor and refine configurations to ensure accurate data collection and reporting. Stay ahead of GA4 updates.
Implement changes and optimizations proactively to maintain best practices. Track events and conversions.
Use GTM to measure performance, inform marketing decisions, and prioritize optimization opportunities—collaborating with Engineering for more complex tracking needs. Analyze user behavior.
Perform segment and channel attribution analysis to understand the customer journey from brand awareness to conversion. Ensure compliance.
Monitor and enforce data privacy regulations (GDPR, CCPA) within analytics platforms. Establish best practices.
Develop and share GA4 and GTM guidelines with key stakeholders in Marketing and Engineering. Marketing Insights & Optimization: Turn insights into action.
Deliver clear, compelling recommendations that help shape strategy, optimize campaigns, and drive smarter decision-making. Optimize the funnel.
Analyze acquisition, engagement, and retention data to identify friction points and opportunities to improve performance. Power personalization.
Help refine audience segmentation and targeting using behavioral data, trends, and predictive modeling. Enhance marketing automation.
Work with Braze and Salesforce to refine marketing workflows, track performance, and optimize engagement strategies. Leverage reporting tools.
Build dashboards in Looker Studio, PowerBI, or similar platforms to visualize data and make insights actionable. Stay ahead of SEO trends.
Utilize SEMRush, Screaming Frog, and Google Search Console to track search performance and refine strategy. What You Bring: Expertise in GA4 and GTM.
Hands-on experience managing and optimizing Google Analytics 4 and Google Tag Manager to ensure reliable data collection. Technical fluency.
Experience with Braze, Salesforce, Looker Studio, PowerBI, FullStory, Hotjar, SEMRush, Screaming Frog, and Google Search Console is a strong plus. Marketing & data-driven mindset.
You understand campaign performance metrics, digital marketing KPIs, and customer journey analytics. Privacy compliance knowledge.
Familiarity with GDPR and CCPA regulations to ensure analytics best practices. A knack for storytelling.
You don’t just report the numbers—you explain why they matter, what they mean, and what should happen next. Curiosity and creativity.
You ask the right questions, spot trends before they’re obvious, and bring fresh thinking to data analysis. A passion for optimization.
Whether it’s an email subject line, a landing page, or a paid media strategy, you’re always looking for ways to improve performance.
#J-18808-Ljbffr
Department:
Marketing
All candidates should make sure to read the following job description and information carefully before applying. Status:
Full-Time Reports to:
Senior Director Location:
Denver, CO or (NY, NJ, CT) Data drives decisions. Insights create impact. Exclusive Resorts needs a Marketing Analytics & Insights Analyst who can do both—transforming numbers into narratives, trends into tactics, and reports into real-world results. What You’ll Do: Website & Performance Analytics: Build and maintain website analytics & SEO dashboards.
Track and monitor key performance indicators (KPIs) on a weekly and monthly basis. Own Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Continuously monitor and refine configurations to ensure accurate data collection and reporting. Stay ahead of GA4 updates.
Implement changes and optimizations proactively to maintain best practices. Track events and conversions.
Use GTM to measure performance, inform marketing decisions, and prioritize optimization opportunities—collaborating with Engineering for more complex tracking needs. Analyze user behavior.
Perform segment and channel attribution analysis to understand the customer journey from brand awareness to conversion. Ensure compliance.
Monitor and enforce data privacy regulations (GDPR, CCPA) within analytics platforms. Establish best practices.
Develop and share GA4 and GTM guidelines with key stakeholders in Marketing and Engineering. Marketing Insights & Optimization: Turn insights into action.
Deliver clear, compelling recommendations that help shape strategy, optimize campaigns, and drive smarter decision-making. Optimize the funnel.
Analyze acquisition, engagement, and retention data to identify friction points and opportunities to improve performance. Power personalization.
Help refine audience segmentation and targeting using behavioral data, trends, and predictive modeling. Enhance marketing automation.
Work with Braze and Salesforce to refine marketing workflows, track performance, and optimize engagement strategies. Leverage reporting tools.
Build dashboards in Looker Studio, PowerBI, or similar platforms to visualize data and make insights actionable. Stay ahead of SEO trends.
Utilize SEMRush, Screaming Frog, and Google Search Console to track search performance and refine strategy. What You Bring: Expertise in GA4 and GTM.
Hands-on experience managing and optimizing Google Analytics 4 and Google Tag Manager to ensure reliable data collection. Technical fluency.
Experience with Braze, Salesforce, Looker Studio, PowerBI, FullStory, Hotjar, SEMRush, Screaming Frog, and Google Search Console is a strong plus. Marketing & data-driven mindset.
You understand campaign performance metrics, digital marketing KPIs, and customer journey analytics. Privacy compliance knowledge.
Familiarity with GDPR and CCPA regulations to ensure analytics best practices. A knack for storytelling.
You don’t just report the numbers—you explain why they matter, what they mean, and what should happen next. Curiosity and creativity.
You ask the right questions, spot trends before they’re obvious, and bring fresh thinking to data analysis. A passion for optimization.
Whether it’s an email subject line, a landing page, or a paid media strategy, you’re always looking for ways to improve performance.
#J-18808-Ljbffr