Takeda
Job Description
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. About the role: Join Takeda as the Senior Director of HCP Marketing where you will be a champion of Takeda’s culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross functional teams and executive leadership to develop and execute strategies that ensure maximum success. In this role, you will report to the Vice President, U.S. Dermatology Franchise and will lead the cross-functional brand strategy. How you will contribute:
Lead and create HCP marketing capabilities for franchise which include leading launch strategy development, go to market strategy, and tactical planning for new product launch Oversee the creation and execution of the following:
Branded and unbranded personal promotions Branded and unbranded non-personal promotions Congresses Brand planning and competitive workshops Advocacy and professional organization relationships Salesforce national meeting marketing execution Commercial medical insight generation through physician interactions and ad boards Speaker bureau activity and direction
Maintain core brand message architecture and creative to be aligned to brands and franchise’s strategic priorities Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction Brand representative to Global Product Team (GPT) and on label updates Support preparation for key financial and budget timepoints throughout the year – plan, MYC, LRF, etc. Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes Oversee development and evolution of tactics and resources across all available channels – personal, non-personal, congress Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development Manage high level relationship with key creative agencies and yearly assessment for any core agency needs for the HCP audience Represent brand-specific commercial perspectives in organizational decision-making related to Global Commercial Strategy, GPT, life cycle development, and clinical development programs Minimum Requirements/Qualifications:Required:
Bachelor’s degree 12+ years of commercial pharma experience, including significant HCP marketing experience with 5 years in leadership level positions with increasing responsibilities Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork Extensive experience in both marketing strategy and marketing execution Proven track record in marketing innovation Ability to understand and leverage analytics to drive decision making People Development – Ability to assess strengths and development areas of staff members Budgeting – Ability to create and maintain an accurate budget for department expenses Desired: MBA Commercial pharma experience in Psoriasis, including an in-depth understanding of the disease state, treatment paradigms, and future trends New product launch experience Marketing techniques – comprehensive understanding of pharmaceutical marketing methods, tools and concepts. (e.g. market research, advertising, public relations, media placement, etc.) Specialty pharma – experience working with specialty therapies, buy & bill reimbursement, complex biologics Locations
Boston, MA Worker Type
Employee Worker Sub-Type
Regular Time Type
Full time Job Exempt Yes
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Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. About the role: Join Takeda as the Senior Director of HCP Marketing where you will be a champion of Takeda’s culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross functional teams and executive leadership to develop and execute strategies that ensure maximum success. In this role, you will report to the Vice President, U.S. Dermatology Franchise and will lead the cross-functional brand strategy. How you will contribute:
Lead and create HCP marketing capabilities for franchise which include leading launch strategy development, go to market strategy, and tactical planning for new product launch Oversee the creation and execution of the following:
Branded and unbranded personal promotions Branded and unbranded non-personal promotions Congresses Brand planning and competitive workshops Advocacy and professional organization relationships Salesforce national meeting marketing execution Commercial medical insight generation through physician interactions and ad boards Speaker bureau activity and direction
Maintain core brand message architecture and creative to be aligned to brands and franchise’s strategic priorities Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction Brand representative to Global Product Team (GPT) and on label updates Support preparation for key financial and budget timepoints throughout the year – plan, MYC, LRF, etc. Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes Oversee development and evolution of tactics and resources across all available channels – personal, non-personal, congress Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development Manage high level relationship with key creative agencies and yearly assessment for any core agency needs for the HCP audience Represent brand-specific commercial perspectives in organizational decision-making related to Global Commercial Strategy, GPT, life cycle development, and clinical development programs Minimum Requirements/Qualifications:Required:
Bachelor’s degree 12+ years of commercial pharma experience, including significant HCP marketing experience with 5 years in leadership level positions with increasing responsibilities Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork Extensive experience in both marketing strategy and marketing execution Proven track record in marketing innovation Ability to understand and leverage analytics to drive decision making People Development – Ability to assess strengths and development areas of staff members Budgeting – Ability to create and maintain an accurate budget for department expenses Desired: MBA Commercial pharma experience in Psoriasis, including an in-depth understanding of the disease state, treatment paradigms, and future trends New product launch experience Marketing techniques – comprehensive understanding of pharmaceutical marketing methods, tools and concepts. (e.g. market research, advertising, public relations, media placement, etc.) Specialty pharma – experience working with specialty therapies, buy & bill reimbursement, complex biologics Locations
Boston, MA Worker Type
Employee Worker Sub-Type
Regular Time Type
Full time Job Exempt Yes
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