Advertising Account Executive – Multicultural Sales Job at Western Union in Pros

Advertising Account Executive – Multicultural Sales

Location: Miami, FL or New York, NY

Are you ready to accelerate your career with a global leader in financial services? Are you energized by developing leads into new clients? Do you have a passion for diverse audiences? Be part of a fast-growing media network that values innovation and diversity. As we continue to expand our commerce media network, we’re looking for a dynamic Multicultural Sales Advertising Account Executive to drive revenue growth and build strategic partnerships with brands, agencies, and media buyers focused on Hispanic and multicultural audiences.

Role Responsibilities

Business Development & Sales

• Prospect, pitch, and secure partnerships with brands, agencies, and resellers targeting multicultural and Hispanic audiences.
• Develop and execute a sales strategy to grow revenue across Onsite, Offsite, and DOOH advertising solutions.
• Identify market opportunities and position Western Union Media Network as the go-to solution for multicultural digital media campaigns.
• Meet management-established monthly, quarterly, and annual sales quotas.

Account Management & Relationship Building

• Manage and grow relationships with key accounts, ensuring client satisfaction and long-term partnerships.
• Serve as a trusted advisor, providing insights on multicultural audience engagement and media performance optimization.
• Collaborate cross-functionally with internal teams, including product, marketing, and operations teams, to deliver impactful media solutions.

Campaign Development & Execution

• Work closely with clients to develop customized, data-driven digital media campaigns that align with their multicultural marketing objectives.
• Provide strategic guidance on audience segmentation, creative execution, and media placement to maximize campaign performance.
• Monitor campaign success metrics and proactively optimize for better results.
• Maintain data entry into CRM software.

Role Requirements

• 5+ years of experience in digital advertising sales, media partnerships, or business development.
• Bachelor’s degree or equivalent experience in business, marketing, or a related field.
• Proven track record of selling digital media solutions, preferably in commerce media, programmatic advertising, or retail media.
• History of meeting or exceeding quotas and receiving positive customer feedback.
• Deep understanding of multicultural marketing trends, Hispanic consumer behavior, and digital media buying.
• Established relationships with brands, agencies, or media buyers focused on multicultural audiences.
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment.
• Strong negotiation, presentation, and relationship-building skills.
• Proficiency in ad tech platforms (DSPs, SSPs, DMPs) and audience targeting strategies is a plus.
• Command of spreadsheets, audits, and customer relationship and project management software.
• Bilingual (Spanish/English) preferred but not required.

Salary

The annual gross base salary range is $110,000.00 – $145,000.00 USD per year. This role is also eligible to receive commission that aligns with individual performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits
You will have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms. Your United States – Specific Benefits Include:

• Family First Program
• Time off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

About Us

Western Union is here for what's next. Each day, our diverse global teams invent and build new ways to send, save, and spend money. Wherever our customers are in the world, whatever currency they prefer, we're evolving to meet the demands of tomorrow. When we help make financial services more accessible to people everywhere, we transform lives and communities, positioning us to become the world's most accessible financial services company. That's our vision, and we need talented, forward-thinkers like you to help make it a reality.

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