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PSC Biotech

Digital Marketing Specialist

PSC Biotech, York, Pennsylvania, United States, 17404

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Job DescriptionPSC Biotech provides the life sciences with essential services to ensure that health care products are developed, manufactured, and distributed to the highest standards, in compliance with all applicable regulatory requirements. Our goal is to skyrocket our clients' success, and you can be a part of our team's achievements. Employing a global team of skilled professionals and experts that span across strategically located offices in North America, Europe, Asia and the Middle East, we are proud of the roles we have fulfilled to help our clients achieve success.PSC Software, a division of PSC Biotech, is a leading provider of cutting-edge, cloud-based quality management and regulatory compliance solutions. Our software helps organizations streamline processes, ensure compliance, and improves overall efficiency, delivering exceptional value to our clients. With specialization in meeting the needs of pharmaceutical, medical device, and other highly regulated industries. At PSC Software, we are passionate about providing innovative software solutions that empower businesses to achieve their full potential.The ExperienceWith operations spanning the globe and featuring a multi-cultural team, PSC Biotech® is passionate about bringing the best and brightest together in an effort to form something truly special. When you make the decision to join our team, you will be offered the ability to feel inspired in your career, explore your professional passions, and work alongside a group of people who will value and nurture your talents.We are firm believers in coaching and developing the next generation of industry leaders and influencers. As such, you will not only be offered compensation and benefits structure that rewards you, but also be provided with the tools that will help you grow and learn.At PSC Biotech®, it's about more than just a job-it's about your career and your future.Your RoleWe are seeking results-driven Digital Marketing Specialists to join our marketing team. This role focuses on enhancing our online presence through effective website management, SEO strategies, paid campaign execution, and competitive analysis. If you are passionate about digital marketing and data-driven decision-making, we'd love to hear from you.Manage and optimize the company website to improve user experience and conversion rates.Develop and execute SEO strategies, including keyword research, on-page/off-page optimization, and performance tracking.Plan, implement, and analyze paid campaigns on LinkedIn, Google Ads, and other relevant platforms.Conduct regular competitive analysis to identify industry trends, assess competitor strategies, and uncover opportunities for differentiation.Monitor and report on campaign performance, providing actionable insights to improve ROI.Collaborate with content creators to ensure alignment between campaigns and messaging strategies.Develop compelling content including social media content, whitepapers, blogs, case studies, and so on ensuring the development of high-quality and engaging content for various marketing channels.Stay up-to-date with industry trends and emerging digital marketing tools.Assist with other marketing responsibilities such as content creation and event management.RequirementsBachelor's degree in Marketing, Communications, or a related field.3+ years of experience in website management, SEO, paid advertising, and competitive analysis.Proficiency in tools like Google Analytics, Google Ads, LinkedIn Campaign Manager, and SEO software (e.g., SEMrush, Ahrefs).Ability to work both collaboratively across teams and independently to effectively execute critical marketing initiatives.Strong analytical skills and ability to translate data into actionable insights.Excellent communication, interpersonal, and presentation skills.Excellent organization and time-management capabilities.Strong attention to detail.Goal and results oriented.BenefitsOffering a full suite of benefits, PSC Biotech™ is firmly focused on diligently investing in our employees who enable our company to fulfill our mission and achieve success. We want to promote balance, so you not only enjoy your work, but also have the time and resources to live your life happy and healthy. Medical, Dental, and Vision - PSC pays 100% of all qualifying employee medical premiums and 50% for qualifying dependentsInsurance options for Employee Assistance Programs, Basic Life Insurance, Short/Long Term Disability and more.401(k) and 401(k) matchingPTO, Sick Time, and Paid HolidaysEducation AssistancePet InsuranceFitness Benefits (Membership discounts and other perks/services at qualifying gyms like Anytime Fitness, 24-Hour Fitness, and more)Financial Perks and DiscountsEqual Opportunity Employment StatementPSC is committed to is committed to a policy of Equal Employment Opportunity with respect to all employees, interns, and applicants for employment. Consistent with this commitment, our policy is to comply with all applicable federal, state and local laws concerning employment discrimination. Accordingly, the Company prohibits discrimination against qualified employees, interns and applicants in all aspects of employment including, but not limited to: recruitment, interviewing, hiring (or failure or refusal to hire), evaluation, compensation, promotion, job assignment, transfer, demotion, training, leaves of absence, layoff, benefits, use of facilities, working conditions, termination and employer-sponsored activities and programs, including wellness, social and recreational programs. Employment decisions will be made without regard to an applicant's, employee's, or intern's actual or perceived: race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability, genetic information, or any other status protected by law.#LI-JL1