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Cottingham & Butler

Marketing and Content Strategist Job at Cottingham & Butler in Dubuque

Cottingham & Butler, Dubuque, IA, United States, 52001

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HealthCheck360 is growing, and we are looking for a Marketing and Content Strategist to join our team!

Our company partners with organizations to improve the health of their employees. As a member of the marketing team, you will develop and implement strategic marketing initiatives across multiple platforms and formats. You will work with a talented and innovative marketing team that is passionate about helping you develop your skills and build an exciting career.

Responsibilities:

  • Plan and implement marketing and sales initiatives to drive traffic, engagement, and leads.
  • Ensure all content is on brand, consistent in style, quality, and tone, and optimized for search and user experience across all channels.
  • Collaborate across functions to deliver an effective content marketing strategy and editorial plan.
  • Adopt a brand publisher mindset to create content that captures brand value and optimize the path to conversion.
  • Manage editorial calendars and workflows, maintaining brand voice, style, and tone.
  • Oversee digital content hubs and social channels, including email/newsletter distribution.
  • Integrate content programs with brand campaigns to drive demand, regularly measuring and optimizing campaigns.
  • Nurture sales leads and manage customer education programs.
  • Present and report on campaign strategy and results.
  • Coordinate Requests For Proposals (RFPs) from prospective clients.

Skills Required:

  • Proven editorial and persuasive writing skills.
  • Exceptional people skills.
  • Proficiency in content creation and distribution strategies.
  • Passion for new technology tools, especially AI.
  • Clear articulation of business goals behind content creation.
  • Leadership and project management skills.
  • Familiarity with marketing principles and adaptability based on data.
  • Strong persuasion and presentation skills.
  • Experience creating a resource or library of organized content.
  • Continuous learning of the latest platforms and marketing solutions.
  • Ability to screen out sales pitches and focus on relevant brand and customer stories.
  • Comfortable representing the company at meetings, interviews, trade shows, etc.

Education & Experience:

  • Bachelor’s Degree or beyond.
  • 3-5 years of marketing or sales experience preferred, but not required.
  • Experience in channel marketing and/or the healthcare space is a plus.
  • CRM, Salesforce, or Hubspot experience preferred.

If you are a creative and strategic thinker with a passion for marketing and a customer-first mindset, we encourage you to apply for this exciting opportunity at HealthCheck360!

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