KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.
As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
KAYAK is looking for an innovative eye with brand marketing strategic mind! The Creative Manager is directly responsible for the management of the creative ecosystem and brand strategy support for LATAM, including: Paid Media, Content Marketing, and Commercial Partnerships. This role supports the creation of performance driven and engaging inventive assets that convey KAYAK’s values. This position will be reporting to the LATAM Brand Director and will be preferably based in Miami, FL.
Are you passionate about travel and developing brand creatives from beginning to end? Then join us at KAYAK and help shape the future of travel!
In the role, you will be responsible for:
Creative Strategy Support
- Support strategy and lead all aspects of production of creative assets from start to finish (including drafting specific SOW, managing production budgets, selecting vendors and leading jr. team members) across these three pillars:
- Paid media: TV, OOH, Social Media, YouTube and Display Ads.
- Content marketing: Organic Social Media, Newsletters, Blogs, SEO pages and Influencers.
- Brand and Commercial Partnerships: Celebrity and client partnerships.
- Work hand in hand with the brand team and Digital Manager to define and optimize AON (Always on) implementation, including A/B testing.
Creative Implementation
- Manage and provide direction for all internal and consumer facing advertising and marketing materials.
- Visuals, Motion and Copy Assets:
- Briefs: Draft creative briefs based on quarterly strategies for AON and AdHoc activations.
- Execution: Work side by side with Graphic Designer and direct Creative Agency to develop all materials including conceptualization and copywriting.
- Guard LATAM’s brand messaging and localized imagery according to new brand guidelines.
- Manage, follow and optimize processes for the organization and delivery of all creative assets based on media plan.
- Ensure assets are crafted on time and within budget.
- Strong background in Spanish or Portuguese copy preferred to lead copy drafting.
Support Stakeholder Management
- Take part in global marketing meetings to coordinate regional SOW for quarterly digital campaigns and global activations, including design, copy and topline UX.
- Support the Commercial Partnerships and content projects from beginning to end. Ensure creative consistency across assets with a performance mentality throughout the activation.
- Support Regional Lead and key stakeholders on internal and external decks to achieve tangible and easy to understand visualization across strategies, objectives, processes and topline data.
Please apply if you have:
- Bachelor’s degree required
- A minimum of 5 years in brand marketing with strong experience in working with graphic and motion designers, production houses, copywriters, and advertising conceptualization.
- Knowledge of marketing strategy and production, including social media, print, out of home, broadcast, online advertising, website advertising and new media opportunities.
- Knowledge of LATAM market, culture and nuances.
- Excellent project management and organizational skills.
- Excellent follow through, written and verbal communication.
- Fluent in English as well as Spanish or Portuguese.
- Resourceful, deadline driven and detail oriented.
- Proficient in various software including Microsoft Office, G-Docs and basic knowledge in design softwares: Figma, Monday, Premier, Photoshop, and Illustrator.
Benefits and Perks
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousand of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Free lunch 2 days per week
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $XXX.
In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.
Diversity, Equity, and Inclusion
At OpenTable/KAYAK, we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users, partners, and teams. We strive to be an open and welcoming environment so that no matter who you are, you can be yourself.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request an accommodation(s).
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