Tbwa Chiat/Day Inc is hiring: Social Media Manager in San Francisco

Job Type: Full-Time / Part-Time / Contract

We’re looking for a Social Media Manager to grow and engage our audience on Instagram (primary) and TikTok (secondary). If you’re passionate about storytelling, child care, and making a real impact, we’d love to hear from you!

What You’ll Do

• Develop and execute a high-quality content strategy for Instagram and TikTok that aligns with our mission.
• Create engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.) that speaks to our audience.
• Curate and create content that inspires childcare providers to pursue high-quality childcare and financial freedom.
• Develop parenting content that encourages and supports caregivers.
• Craft messaging that empowers teachers to grow their income and career.
• Stay on top of trends in neuroscience, early education, finance, and digital marketing to keep content relevant.

Community Growth & Engagement

• Foster an engaged community by actively responding to comments, DMs, and discussions.
• Develop relationships with influencers, educators, and childcare advocates.
• Identify and implement growth strategies to increase our followership, particularly among women aged 20-30.
• Leverage UGC (user-generated content) and collaborations to expand brand reach.

Analytics & Performance Optimization

• Track and analyze performance metrics (engagement, reach, follower growth, etc.) to refine our strategy.
• Conduct A/B tests to optimize content, hashtags, and posting times.
• Provide monthly reports on key insights and strategic adjustments.

Who You Are

• A passionate storyteller who can craft compelling narratives for different audiences.
• An expert in Instagram & TikTok with a proven track record of growing brand presence.
• A community builder who knows how to engage and inspire audiences authentically.
• A data-driven marketer who understands how to track and optimize social media performance.

Preferred Experience

• 2+ years managing Instagram and TikTok for a brand, educator, or nonprofit.
• Strong content creation skills (video editing, caption writing, trend-spotting).
• Experience with social media management tools (Later, Sprout Social, Hootsuite, etc.).
• Passion for education, childcare, and financial empowerment.

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