Digital Marketer Job at Shelby American, Inc. in Aurora

Description

Digital Marketing Specialist

LayerZero Power Systems is a leading provider of high-reliability power distribution solutions, specializing in the design and manufacturing of mission-critical power infrastructure for AI processing, data centers, industrial facilities, and enterprise environments. With a commitment to reliability, innovation, and safety, LayerZero ensures maximum power reliability for organizations with the highest operational standards.

Founded in 2001, LayerZero has been at the forefront of developing safe, ultra-reliable, and highly connected power distribution systems designed to maximize uptime in mission-critical environments. Our product lineup includes Static Transfer Switches (eSTS), Power Distribution Units (ePODs), and Remote Power Panels (eRPPs)—all designed to provide safe and reliable power distribution. As one of Ohio’s fastest-growing companies, LayerZero remains a trusted leader in mission-critical power solutions, setting the industry standard for safety and reliability worldwide.

Job Overview

LayerZero Power Systems is seeking a Digital Marketing Specialist to strengthen and maintain our digital presence through website optimization, content organization, and SEO strategy. This role focuses on organic growth by managing and refining technical content, ensuring clarity, accuracy, and search engine visibility. Rather than traditional advertising or paid media, the emphasis is on enhancing LayerZero’s digital footprint through strategic content management and website performance improvements.

Requirements

Key Responsibilities:

• Content Management: Maintain, update, and structure website content to ensure technical documentation, product details, and customer resources are well-organized and easily accessible.
• SEO Optimization: Improve search engine visibility by refining site architecture, optimizing metadata, and implementing structured content techniques.
• Cross-functional Collaboration: Work with Sales and Marketing teams to ensure product pages, case studies, and white papers are accurately categorized and easy to find.
• Industry Engagement: Keep LayerZero’s presence active in industry directories, technical forums, and partner websites to strengthen visibility.
• Analytics & User Experience: Monitor website traffic and engagement data to identify areas for improvement and enhance the user experience.
• Internal Linking Strategy: Develop a structured internal linking approach to improve accessibility and discoverability of technical content.
• Digital Tools Integration: Assist in deploying marketing automation and digital engagement tools to improve information flow for potential customers.

Qualifications & Skills:

• Experience: 1-3 years in digital marketing, content management, or website optimization, preferably in industrial, B2B, or technical sectors.
• SEO Expertise: Strong understanding of SEO principles, including site structure, metadata optimization, and technical SEO best practices.
• Web Development: Proficiency in HTML, with experience managing an IIS (Internet Information Services) web server.
• Front-End Development: Solid working knowledge of HTML, CSS, and JavaScript for troubleshooting, refining website functionality, and implementing optimizations on www.LayerZero.com.
• Graphic & Digital Asset Design: Proficiency in Adobe Photoshop and Illustrator for optimizing images, graphics, and digital assets.
• Analytics & Performance Tracking: Experience with Google Analytics, Search Console, and SEO tools to track and improve website performance.
• Marketing Automation & CRM: Familiarity with marketing automation platforms for content distribution.
• Cross-functional collaboration: Ability to work with engineering, sales, and marketing teams to align technical content with business objectives.
• Organizational Skills: Ability to manage multiple website updates, SEO initiatives, and content optimization projects simultaneously.
• Content Strategy & Distribution: Understanding of B2B content distribution channels, ensuring LayerZero’s technical materials are effectively placed and discovered.

Education:

• Bachelor’s degree in Marketing, Communications, Web Development, or a related field is preferred.
• US Citizenship or C1 Permanent Resident Alien status

Why Join LayerZero?

• Impactful Role: Play a key part in shaping the digital strategy and user experience of one of Ohio’s fastest-growing companies.
• Technical Focus: Work with highly specialized technical content that supports professionals in mission-critical industries, including AI processing and data centers.
• Collaborative Culture: Join a dynamic B2B environment, working alongside engineering and marketing experts to drive innovation.
• Organic Growth Strategy: Focus on content optimization, accessibility, and SEO-driven improvements rather than traditional advertising.
• Great Work Environment: Be part of a company that values innovation, collaboration, and continuous growth, offering an engaging and rewarding workplace.

Join LayerZero Power Systems and drive digital engagement, ensuring our technology reaches the right audience with clarity and impact.

LayerZero will provide equal employment opportunity without regard to race, color, religion, sex, age, national origin, disability, marital status, ancestry, or status as a veteran, as defined and required by law. This policy applies to all areas of employment, including recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, benefits, social and recreational programs, and all other conditions and privileges of employment in accordance with applicable national, state, and local laws (i.e. Civil Rights Act, Human Rights Act, European Convention on Human Rights).