Product Content Specialist Job at Petmed Express Inc in Delray Beach

Opportunity Summary:

We’re looking for a creative and detail-oriented Product Content Specialist to join our team. In this role, you’ll be the voice behind our product descriptions, ensuring every detail shines while reflecting the love and care we have for our furry friends. From crafting engaging product descriptions to managing content updates, you'll play a key role in delivering a delightful and seamless shopping experience for our customers.

Key Responsibilities:

• Create compelling product descriptions: Write accurate, engaging, and customer-focused content that highlights key product benefits, features, and uses, with a tone that resonates with pet parents.
• Optimize for SEO: Ensure product content is search-engine-friendly by incorporating relevant keywords and adhering to best practices.
• Maintain accuracy: Collaborate with the product, marketing, and veterinary teams to verify details, including ingredients, usage instructions, and benefits, for all listed products.
• Enhance visual content: Partner with designers and photographers to pair text with images, infographics, or videos that enrich the customer experience.
• Monitor and update: Regularly review and update product pages to ensure content reflects the latest information, promotions, or seasonal messaging.
• Analyze performance: Use analytics tools to evaluate content performance and identify areas for improvement to boost customer engagement and conversions.
• Support cross-functional teams: Collaborate with customer support, marketing, and merchandising teams to align product content with brand messaging and initiatives.

Qualifications:

Education & Experience:

• Bachelor’s degree in marketing, Communications, English, or a related field.
• 4+ years of experience in content creation, copywriting, and/or product management.
• Pet industry a plus
• eCommerce industry a plus

Skills & Competencies:

• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with SEO principles and content management systems (experience with Demandware or Salesforce Commerce Cloud is a plus).
• Passion for pets and a deep understanding of the needs of pet parents.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.

Personal Attributes:

• Ability to thrive in a fast-paced environment
• Ability to communicate with employees at all levels
• Strong desire to work cross-functionally.

Benefits:

• Competitive salary
• Comprehensive health, dental, and vision insurance (and more)
• Hybrid work options
• Generous pet-related benefits and discounts
• Professional development opportunities and career growth
• Performance-based incentive awards
• 401k with company match
• Paid parental leave, surrogacy, and adoption benefits
• Unlimited Flex Time Off
• Education Reimbursement Program
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the organization

PetMeds/PetCareRX (“Pets”) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employee

The Department Head has the discretion to hire personnel with a combination of experience and education which may vary from the above-listed qualifications.