Marketing Manager Job at Fairfax EggBank in Fairfax

Fairfax EggBank, a subsidiary of the Genetics & IVF Institute (GIVF), is looking for a talented Marketing Manager with a strong emphasis on digital marketing to help Fairfax EggBank amplify our digital presence and optimize our digital marketing strategies. The role’s primary focus will be on digital marketing, website management, SEO, paid ads, and events to increase brand awareness, engagement, and driving conversions within the D2C space. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with internal teams, external agencies, and stakeholders to drive brand awareness, customer engagement, and lead generation.

About Us:

Fairfax EggBank is the industry leader in frozen donor eggs. Our unmatched portfolio of diverse and rigorously screened egg donors and service excellence make us the trusted choice for clinics and patients around the world. Partnering with 450+ clinics in the United States and internationally, we offer the world’s largest distribution network for frozen donor eggs. The Fairfax EggBank commitment to quality leads to exceptional success rates. Every Fairfax EggBank donor is recruited and screened by our experienced staff. We take pride in providing intended parents with compassionate care and options to help build their families. Fairfax EggBank is a proud supporter of the LGBTQIA+ community.

Key Responsibilities:

• Plan and manage digital marketing campaigns across the website, SEO, SEM, social media, email marketing, and paid media to drive brand awareness, engagement, and growth for all our target audiences (donors, intended parents, and partner clinics).
• Manage and update the company website, ensuring content is current, accurate, and optimized for search engines to drive organic traffic. Work with the web development team to improve user experience.
• Develop engaging and high-quality content for the website, blog, and email campaigns.
• Work closely with the paid media agency on Google and Meta paid advertising.
• Manage the CRM and marketing automation platform to design, implement, and manage processes and campaigns across all channels.
• Support event logistics and coordination, including trade shows, webinars, and other promotional activities.
• Assist with social media campaigns and participate in company TikTok’s, monitor social media trends, and suggest new content ideas to keep the brand relevant and engaging.
• Track and report on campaign and channel performance, using analytics tools to measure traffic, user behavior, and conversions.
• Explore industry trends, new digital marketing channels, strategies, and technologies to maintain our competitive edge.
• Perform other marketing-related tasks and projects as assigned, which may evolve based on the needs of the company and emerging trends in digital marketing.
• Collaborate with cross-functional teams to ensure campaigns align with promotional strategies and customer journeys, while also completing any requests to achieve shared goals.

Qualifications:

• 4+ years of experience in digital marketing.
• Bachelor’s degree in marketing, communications or related field.
• Management of websites both technically and content with UI/UX in mind.
• Understanding of SEO principles, including technical SEO, keyword research, on-page optimization, link building, and content strategy.
• Experience in email marketing with automation, drip campaigns and HubSpot experience preferred.
• Knowledge of paid media advertising especially Google/Bing and Meta.
• Experience with social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X, etc.), trends, and best practices.
• Basic graphic design skills and familiarity with design tools, Adobe Creative Suite is a plus.
• Understanding of D2C marketing and the unique challenges and opportunities it presents.
• Excellent written and verbal communication skills with the ability to tailor content to different audiences.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Data-driven mindset with the ability to analyze performance and adjust accordingly.
• Experience in marketing tools: analytics (e.g., Google Analytics), content management systems (e.g., WordPress), email marketing, and SEO platforms.

Additional Information:

• Salary commensurate based on experience
• Must be able to come into the Fairfax, VA office

GIVF provides competitive compensation and generous benefits to our employees, including:

• Health, Dental and Vision insurance
• Flex Spending Account (FSA) and Health Savings Account (HSA) options
• Group term life insurance
• Short-term and long-term disability options
• 401K plan with employer match
• Paid parental leave
• Tuition reimbursement program
• Paid vacation and sick time
• Paid company holidays
• Job training and development opportunities

Why Fairfax EggBank?

Our employees enjoy a supportive, forward-thinking work environment where your creativity and expertise will be celebrated. You'll have the opportunity to shape the future of fertility preservation and make a profound impact on people's lives.

How to Apply:

If you're ready to join the Fairfax EggBank team and embark on a journey to change lives, please send your resume and a compelling cover letter outlining your marketing expertise, particularly in digital marketing, and your vision for Fairfax EggBank to jobs@givf.com and note Marketing in the subject line. EOE/M/F/D/V

Fairfax EggBank is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.