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Akkodis

Lead Analyst, Media Attribution

Akkodis, Pleasant Ridge, MI

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Akkodis currently has a Lead Analyst / Media Attribution position. No C2C or agencies allowed with this position.

Rate Range: $55.00/hour to $60.00/hour; The rate may be negotiable based on experience, education, geographic location, and other factors.

The Lead Analyst will play an important role in the company's attribution modeling capabilities. Reporting into the Sr. Director, the Lead Analyst will use data science techniques to examine marketing activities and to estimate their growth to clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on keyboard building and revise code and inspire creativity.

Job Details:
• Manage data collection with clients.
• Develop reports and processes to manage data quality control.
• Drive innovation in analytics and achieve client expectations.
• Implement and develop attribution models.
• Interpret and visualize model estimates and diagnostics.
• Drive innovation and continuous improvement.

Qualifications:
• Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree).
• Experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution.
• Experience working with and measuring TV, digital media, and CRM data.
• Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.).
• Advanced modeling skills with Python and R.
• Cloud environment experience, especially GCP and AWS.
• Experience working with platforms like Databricks a plus.
• Data visualization experience with tools like Tableau or Power BI a plus.
• An understanding of marketing goals and how different media channels support these goals.
• Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams.
• Experience with collaboration with teammates, especially global teams, to share insights and techniques.

If you are interested in this Lead Analyst job, then please click APPLY NOW. For other opportunities available at Akkodis go to www.akkodis.com . If you have questions about the position, please contact Jim Tobin at jim.tobin@ akkodis.com

Equal Opportunity Employer/Veterans/Disabled

Pay Details: $55.00 to $60.00 per hour

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.akkodis.com/en/us/candidate-privacy-policy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
  • The California Fair Chance Act
  • Los Angeles City Fair Chance Ordinance
  • Los Angeles County Fair Chance Ordinance for Employers
  • San Francisco Fair Chance Ordinance