VP of Growth Marketing

Direct message the job poster from Method Recruiting, a 3x Inc. 5000 company Co-Founder, Head of Client Services at Method Recruiting VP of Growth Marketing Our client, a high-growth DTC eCommerce brand is seeking a strategic, results-driven VP of Growth Marketing to lead cross-channel paid media with a focus on our Paid Social initiatives and spearhead our customer acquisition strategy. In this high-impact leadership role, you will own the Paid Social channel, driving performance across platforms like Facebook, Instagram, TikTok, Pinterest, and emerging channels, while overseeing a team of talented growth marketers. As the VP of Growth, you’ll play a pivotal role in shaping our marketing strategies, optimizing large-scale budgets, and collaborating cross-functionally to achieve business goals. This position is ideal for someone with extensive experience in scaling Paid Social and Search channels for DTC eCommerce brands. Responsibilities: Develop and Own Strategy: Design and execute a comprehensive Paid Social and other paid media strategy that drives customer acquisition, maximizes ROAS, and supports overall business objectives. Manage the brand’s paid marketing P&L Lead a High-Performing Team: Manage, mentor, and inspire a growing team of performance marketers, fostering collaboration and professional development. Budget Ownership: Manage and optimize large-scale marketing budgets to ensure efficient spend allocation, balancing short-term performance with long-term growth. Collaborate Cross-Functionally: Partner with Creative, Analytics, CRM, and Product teams to align marketing initiatives with overall brand and business goals. Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences. Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts. Explore New Opportunities: Identify emerging Paid Social platforms and opportunities to expand customer acquisition efforts. Drive Innovation: Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends. Qualifications: Experience: 10 years of performance marketing experience, with a strong focus on Paid Social Search for DTC eCommerce brands. Proven success managing and scaling large budgets. Leadership: Demonstrated experience building and leading high-performing teams, with the ability to inspire and mentor others. Strategic Thinking: Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence. Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results. Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments. Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth. Cultural Fit: Solution-oriented mindset with a passion for beauty, e-commerce, and making a positive impact through purpose-driven work. P&L Management Seniority level Executive Employment type Full-time Job function Advertising and Marketing Industries Retail, Advertising Services, and Marketing Services J-18808-Ljbffr