Senior Manager, Integrated Marketing Campaign Activation-1

Senior Manager, Integrated Marketing Campaign Activation Apply Locations: New York, NY Time Type: Full time Posted on: Posted 3 Days Ago Job Requisition ID: REQ-017798 The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do. Job Description About the Role As the Senior Manager of Integrated Marketing Campaign Activations for The New York Times, your primary responsibility will be to tell brand and product stories to potential users in compelling, relevant ways. You will identify opportunities to extend marketing messaging to invite curious people to learn more about Times journalism and products through press, influencers, and organic social alongside other marketing extensions including paid and owned media. You will collaborate with various teams to grow awareness and affinity for the New York Times brand and products while overseeing agency partners' workflow and managing campaign brainstorming alongside product and marketing teams. You will report to the Managing Director of Brand Media Marketing, Earned. Responsibilities: Develop below-the-line campaign strategies and consumer activation ideas for New York Times brand and products. Determine cultural and consumer-facing moments and “hooks” to reach new audiences authentically. Understand always-on product communications and influencer strategies. Create compelling communication strategies and develop press and social-worthy pitch ideas. Maintain relationships with journalists and navigate spokespeople opportunities. Collaborate with the media strategy team to build cohesive integrated plans across paid, owned, and earned media. Connect with our Communications, The New York Times Store, and events team to create earned programming. Work with other brand marketers across brand marketing campaigns. Bring expertise for activation and influencer marketing to other teams. Demonstrate support and understanding of our value of journalistic independence. Basic Qualifications: 6 years of marketing or communications experience. 2 years in-house activations and external communications experience. Leadership experience managing projects across creative, production, communications, and measurement. Inspirational creative briefing and strategy with an eye for execution. Editorial judgment and an understanding of the media landscape. Preferred Qualifications: Talent and creator expertise including contracting and organizing creator strategies. Experience with consumer subscription business or digital products. Experience promoting events, creators/talent, or partnerships for brand messaging. The annual base pay range for this role is between $125,000.00 and $140,000.00. The New York Times is committed to a diverse and inclusive workforce. The New York Times Company is an Equal Opportunity Employer. J-18808-Ljbffr