Sr. Product Marketing Manager, Feed & Consumer Engagment

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role is based in either San Francisco, Mountain View, or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are looking for a Senior Product Marketing Manager to join our consumer marketing team to help deliver on our mission for the 1 billion professionals on LinkedIn.

As the Senior Product Marketing Manager for Feed & Consumer Engagement, you will be responsible for shaping the product strategy and messaging for the core consumer content experience. This role is instrumental in driving engagement with members by ensuring that the Feed delivers relevant, timely content to users. You will play a crucial role in defining the future vision and product roadmap for the Feed and collaborating with partners across product management, design, engineering, market research, marketing, and communications.

Responsibilities:

• Shape the vision for LinkedIn Feed through member insights and partnership with product management and design teams
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
• Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
• Serve as a subject matter expert on the consumer app space and evangelize learnings throughout the organization
• Track and measure impact of marketing experiments and initiatives on core metrics

Qualifications

Basic Qualifications:

• BA/BS degree or equivalent experience
• 7+ years of marketing experience

Preferred Qualifications:

• 3+ years of product marketing experience
• 3+ years of experience marketing consumer-facing digital products and content experiences
• Excellent verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.
• Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization.
• A consistent, demonstrated track record of influencing product strategies and launching experiences that drive material business impact.
• Ability to operate in a fast-paced environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• Data-driven mindset and ability to leverage insights to drive decisions, prioritize objectives and optimize strategies for messaging, positioning and audience targeting.

Suggested Skills:

• Market Research and Customer Insights
• Customer Messaging
• Stakeholder influence

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $121,000-$188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer.

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