Oncourse Home Solutions
Who we Are
Oncourse Home Solutions (OHS) is a people-centric, $450M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.7+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don't have to.
As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
Reporting directly to the CMO, we are seeking a
Head of Brand Marketing
to lead the design and execution of our brand strategy as it relates to our key stakeholder groups (both prospective and current) - customers, partners, employees and service providers. This position, working with peers within marketing and other business stakeholders, will be responsible for articulating and demonstrating our B2B and customer-facing value propositions, defining our go-to-market approach, and managing our brand reputation in the marketplace. This position will be responsible for ensuring our brand-building strategies and efforts are aligned with achieving our core business goals and are in line with our Oncourse values. This position will be the steward of our brand across all touch-points - offline and online - and through all stages of the customer journey - from enrollment to account management to the claims experience. This position will have one direct report and will also receive support from other marketing members and cross-functional teams to ensure full brand integration. The role will also be responsible for managing external agencies including brand marketing, PR, creative, customer research and reputation.
This role is based in Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.
Responsibilities include but are not limited to:
Brand Strategy Define the Oncourse brand and what that means to partners, customers, employees and service providers. Working with other areas of the business (the contact center, claims function, HR), ensure that the brand promise is brought to life at key touchpoints.
Define and own partner value propositions. Define and own customer value propositions.
Define our go-to-market approach and the brand guidelines for our portfolio of brands (American Water Resources, Oncourse Home Solutions).
Activate the brand at key touchpoints within the customer journey.
Ensure brand consistency across all internal and external marketing materials, aligning with messaging and positioning strategies. Responsible for managing a brand marketing budget of approximately $1M. Provide direction to and manage the brand creative agency. Brand Reputation Management
Improve our brand reputation with a particular focus on improving our ratings on critical review platforms like Google, Trustpilot, BBB, Yelp, etc. for AWR and Oncourse. Develop and oversee a strategy for managing online reputation, social listening, and proactive engagement with customers and partners. Identify opportunities to leverage positive customer and partner stories for PR and brand-building efforts. Manage our crisis management agency (crafting comms for partners, employees, and the media) and act as key leader within Oncourse Crisis Management Team (OCRT) Manage our PR agency to drive proactive media outreach and thought leadership, securing positive media coverage in key markets and industry publications. Cross-Functional Collaboration & Partner Marketing
Working with the strategy/growth function and the strategic partner group, support partner marketing activities (B2B2C) Working with New Business Development, build out B2B partner marketing collateral, including partner and customer testimonials, etc. Working with HR and social media marketing on internal comms and building our LinkedIn presence. Facilitate executive engagements to drive positive brand response Ensuring alignment between brand marketing efforts and customer segmentation/persona insights to improve targeting and messaging. We're Excited If This Is You
Experience and Qualifications of the Role
8+ years in brand marketing leadership roles 5+ years of experience leading, mentoring, and building high-performing teams, allocating and managing resources and setting/managing performance goals. This includes direct people management experience with a track record of consistently recognizing and rewarding excellent performance and addressing performance issues head-on, without delay. You will have a track record of developing and activating brand marketing strategies via B2C performance channels resulting in meaningful growth in a business. You have the ability to be both strategic and execution-oriented. You have demonstrated success identifying new initiatives and seeing them through to completion/launch You have a practical approach to brand management with the ability to identify the aspects of brand that will most directly affect our business results Experience managing and leveraging PR agencies, creative agencies, etc. to execute brand strategies 5+ years of direct people management experience You have strong analytical and communication skills Experience leading reputation management efforts and crisis communications Ideally you have membership, insurance, or subscription (recurring-revenue) marketing experience with a focus on brand marketing in these areas Ideally, you have experience in B2B2C businesses and ideally have built marketing campaigns in collaboration with partners Knows how to establish followership with direct and indirect reports. In this pivotal role, your practical and commercially-minded approach will be crucial, ensuring that the brand decisions we make positively impact our business metrics. Additionally, your people leadership will inspire and guide our team toward success. If you are passionate about what you do and for team success and ready to shape the future of marketing, this tailor-made opportunity awaits you!
Computer Skills Needed to Perform the Job
Proficiency in Microsoft and Google Suites, marketing analytics tools, and creative platforms including Figma. Education Bachelor's degree or equivalent work experience required.
Certificates, Licenses, Registrations N/A
We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $175,000 - $225,000 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.
Our benefits include, but are not limited to, healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.
Join our SUPER Team and Enjoy Amazing Benefits!
Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy. Comprehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage. 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan. Defined Contribution Arrangement: 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars. Generous Paid Time Off: Take the time you need to recharge and relax. Education Assistance Program: Invest in your growth and development with our support. FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses. Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being. Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.
Competencies
Directing Others
- Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.
Problem Solving
- Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
Strategic Agility
- Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Action Orientated
- Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Organizational Agility
- Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Building Effective Teams
- Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team
Developing Direct Reports
- Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each direct report's career goals; constructs compelling development plans and executes them; pushes direct reports to accept developmental moves; will take direct reports who need work; is a people builder.
No external recruiter or agency calls/communication will be accepted. Qualified candidates should apply online.
Oncourse Home Solutions (OHS) is a people-centric, $450M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.7+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don't have to.
As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
Reporting directly to the CMO, we are seeking a
Head of Brand Marketing
to lead the design and execution of our brand strategy as it relates to our key stakeholder groups (both prospective and current) - customers, partners, employees and service providers. This position, working with peers within marketing and other business stakeholders, will be responsible for articulating and demonstrating our B2B and customer-facing value propositions, defining our go-to-market approach, and managing our brand reputation in the marketplace. This position will be responsible for ensuring our brand-building strategies and efforts are aligned with achieving our core business goals and are in line with our Oncourse values. This position will be the steward of our brand across all touch-points - offline and online - and through all stages of the customer journey - from enrollment to account management to the claims experience. This position will have one direct report and will also receive support from other marketing members and cross-functional teams to ensure full brand integration. The role will also be responsible for managing external agencies including brand marketing, PR, creative, customer research and reputation.
This role is based in Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.
Responsibilities include but are not limited to:
Brand Strategy Define the Oncourse brand and what that means to partners, customers, employees and service providers. Working with other areas of the business (the contact center, claims function, HR), ensure that the brand promise is brought to life at key touchpoints.
Define and own partner value propositions. Define and own customer value propositions.
Define our go-to-market approach and the brand guidelines for our portfolio of brands (American Water Resources, Oncourse Home Solutions).
Activate the brand at key touchpoints within the customer journey.
Ensure brand consistency across all internal and external marketing materials, aligning with messaging and positioning strategies. Responsible for managing a brand marketing budget of approximately $1M. Provide direction to and manage the brand creative agency. Brand Reputation Management
Improve our brand reputation with a particular focus on improving our ratings on critical review platforms like Google, Trustpilot, BBB, Yelp, etc. for AWR and Oncourse. Develop and oversee a strategy for managing online reputation, social listening, and proactive engagement with customers and partners. Identify opportunities to leverage positive customer and partner stories for PR and brand-building efforts. Manage our crisis management agency (crafting comms for partners, employees, and the media) and act as key leader within Oncourse Crisis Management Team (OCRT) Manage our PR agency to drive proactive media outreach and thought leadership, securing positive media coverage in key markets and industry publications. Cross-Functional Collaboration & Partner Marketing
Working with the strategy/growth function and the strategic partner group, support partner marketing activities (B2B2C) Working with New Business Development, build out B2B partner marketing collateral, including partner and customer testimonials, etc. Working with HR and social media marketing on internal comms and building our LinkedIn presence. Facilitate executive engagements to drive positive brand response Ensuring alignment between brand marketing efforts and customer segmentation/persona insights to improve targeting and messaging. We're Excited If This Is You
Experience and Qualifications of the Role
8+ years in brand marketing leadership roles 5+ years of experience leading, mentoring, and building high-performing teams, allocating and managing resources and setting/managing performance goals. This includes direct people management experience with a track record of consistently recognizing and rewarding excellent performance and addressing performance issues head-on, without delay. You will have a track record of developing and activating brand marketing strategies via B2C performance channels resulting in meaningful growth in a business. You have the ability to be both strategic and execution-oriented. You have demonstrated success identifying new initiatives and seeing them through to completion/launch You have a practical approach to brand management with the ability to identify the aspects of brand that will most directly affect our business results Experience managing and leveraging PR agencies, creative agencies, etc. to execute brand strategies 5+ years of direct people management experience You have strong analytical and communication skills Experience leading reputation management efforts and crisis communications Ideally you have membership, insurance, or subscription (recurring-revenue) marketing experience with a focus on brand marketing in these areas Ideally, you have experience in B2B2C businesses and ideally have built marketing campaigns in collaboration with partners Knows how to establish followership with direct and indirect reports. In this pivotal role, your practical and commercially-minded approach will be crucial, ensuring that the brand decisions we make positively impact our business metrics. Additionally, your people leadership will inspire and guide our team toward success. If you are passionate about what you do and for team success and ready to shape the future of marketing, this tailor-made opportunity awaits you!
Computer Skills Needed to Perform the Job
Proficiency in Microsoft and Google Suites, marketing analytics tools, and creative platforms including Figma. Education Bachelor's degree or equivalent work experience required.
Certificates, Licenses, Registrations N/A
We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $175,000 - $225,000 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.
Our benefits include, but are not limited to, healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.
Join our SUPER Team and Enjoy Amazing Benefits!
Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy. Comprehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage. 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan. Defined Contribution Arrangement: 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars. Generous Paid Time Off: Take the time you need to recharge and relax. Education Assistance Program: Invest in your growth and development with our support. FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses. Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being. Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.
Competencies
Directing Others
- Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.
Problem Solving
- Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
Strategic Agility
- Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Action Orientated
- Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Organizational Agility
- Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Building Effective Teams
- Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team
Developing Direct Reports
- Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each direct report's career goals; constructs compelling development plans and executes them; pushes direct reports to accept developmental moves; will take direct reports who need work; is a people builder.
No external recruiter or agency calls/communication will be accepted. Qualified candidates should apply online.