Vail Resorts
Create Your Experience of a Lifetime!
Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.
With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Referral Program
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Job Summary:
This is a critical role for Vail Resorts, responsible for the Epic Pass brand. This individual will act as the Brand Leader on the Epic Pass team, partnering with Epic Pass Product leadership, to maximize guest acquisition and retention through Epic Pass products, programs, and distinctive brand positioning to achieve North American Pass sales targets and Epic Pass Brand goals. This leader will be responsible for establishing and building the team vision and collaborating with Resort Brand Marketing to develop the Vail Resorts enterprise brand-building approach.
Job Specifications:
Outlet: Corporate / Hybrid - Broomfield
The expected pay range is $135,000 - $150,000 + annual bonus + equity
Shift Availability: Full Time
Job Responsibilities
Team Leadership
Establish Epic Pass Brand Marketing team as thought leaders within the business
Lead cross-functional relationship with Epic Pass Product Team and Creative Services department
Drive Organizational Effectiveness
Lead Priorities-setting
Adapt and Deploy Brand Frameworks & Training
Talent - 4 team members
Talent Acquisition
Talent Development
Strategy
Lead Epic Pass brand strategy in partnership with Product team (guest research, guest insights, competitive tracking, external inspiration, business trends, etc.)
Lead Epic Pass creative strategy in partnership with Creative Services (brief development, creative effectiveness, testing, external inspiration, etc.)
Responsible for defining Epic Pass product portfolio brand strategy (including regional and Whistler Blackcomb products)
Key stakeholder / input in partnership with Product team on Guest segmentation
Financials + Annual Planning
Partner with Product Team and Analytics to align on macro assumptions within Season Pass budget
Drive Epic Pass insights roadmap and develop/harvest listening posts • Develop Epic Pass brand strategies and plans
Develop and manage Ad production budget
Go-To-Market
Develop annual Epic Pass Campaign Strategy
Lead Epic Pass Go-To-Market creative development and execution
Partner with Product Team and Omni-channel leaders (Paid Media, Relationship Marketing, Digital, PR, Strategic Alliance, Business Operations) to develop Go-to-Market strategy
Develop holistic messaging framework
Tier 0 brief development
Tier 1, 2& 3 brief development and creative approval
Manage internal and external agency relationships in partnership with Creative Services
The expected pay range is $135,000 - $150,000 + Annual Bonus & Equity. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 506995
Reference Date: 02/17/2025
Job Code Function: Marketing
Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.
With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Referral Program
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Job Summary:
This is a critical role for Vail Resorts, responsible for the Epic Pass brand. This individual will act as the Brand Leader on the Epic Pass team, partnering with Epic Pass Product leadership, to maximize guest acquisition and retention through Epic Pass products, programs, and distinctive brand positioning to achieve North American Pass sales targets and Epic Pass Brand goals. This leader will be responsible for establishing and building the team vision and collaborating with Resort Brand Marketing to develop the Vail Resorts enterprise brand-building approach.
Job Specifications:
Outlet: Corporate / Hybrid - Broomfield
The expected pay range is $135,000 - $150,000 + annual bonus + equity
Shift Availability: Full Time
Job Responsibilities
Team Leadership
Establish Epic Pass Brand Marketing team as thought leaders within the business
Lead cross-functional relationship with Epic Pass Product Team and Creative Services department
Drive Organizational Effectiveness
Lead Priorities-setting
Adapt and Deploy Brand Frameworks & Training
Talent - 4 team members
Talent Acquisition
Talent Development
Strategy
Lead Epic Pass brand strategy in partnership with Product team (guest research, guest insights, competitive tracking, external inspiration, business trends, etc.)
Lead Epic Pass creative strategy in partnership with Creative Services (brief development, creative effectiveness, testing, external inspiration, etc.)
Responsible for defining Epic Pass product portfolio brand strategy (including regional and Whistler Blackcomb products)
Key stakeholder / input in partnership with Product team on Guest segmentation
Financials + Annual Planning
Partner with Product Team and Analytics to align on macro assumptions within Season Pass budget
Drive Epic Pass insights roadmap and develop/harvest listening posts • Develop Epic Pass brand strategies and plans
Develop and manage Ad production budget
Go-To-Market
Develop annual Epic Pass Campaign Strategy
Lead Epic Pass Go-To-Market creative development and execution
Partner with Product Team and Omni-channel leaders (Paid Media, Relationship Marketing, Digital, PR, Strategic Alliance, Business Operations) to develop Go-to-Market strategy
Develop holistic messaging framework
Tier 0 brief development
Tier 1, 2& 3 brief development and creative approval
Manage internal and external agency relationships in partnership with Creative Services
The expected pay range is $135,000 - $150,000 + Annual Bonus & Equity. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 506995
Reference Date: 02/17/2025
Job Code Function: Marketing