Content Marketing Specialist Job at Bright Bridge Group in Florence
Bright Bridge Group, Florence, KY, United States, 41022
At Bright Bridge Group, we are dedicated to providing exceptional customer service while fostering a positive, inclusive, and supportive work environment. Our mission is to deliver high-quality solutions and create long-lasting relationships with our customers. We value teamwork, innovation, and a customer-first mindset. Join us, and you'll be part of a forward-thinking company committed to personal and professional growth.
We are looking for a talented Content Marketing Specialist to help us elevate our brand presence, drive engagement, and support our growth through high-quality, strategic content.
Position Overview: The Content Marketing Specialist will be responsible for developing and executing content strategies that attract, engage, and convert prospects into loyal customers. This role requires a creative thinker with a strong understanding of digital marketing, SEO, and content creation across multiple platforms. You will collaborate with cross-functional teams to create content that aligns with our brand voice and supports our overall marketing objectives.
Responsibilities:
- Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation
- Write, edit, and publish high-quality blog posts, articles, case studies, whitepapers, and social media content
- Manage content creation across multiple channels, including website, email newsletters, social media, and more
- Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic
- Collaborate with design and video teams to create compelling visuals and multimedia content
- Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and optimize content strategy accordingly
- Stay up-to-date with industry trends, content marketing best practices, and competitor strategies
- Work closely with other marketing teams (e.g., social media, email, and product marketing) to ensure consistent messaging across all touchpoints
- Assist in the development of content calendars and manage editorial workflows
Qualifications:
- Proven experience as a content marketer, writer, or in a similar role
- Strong writing, editing, and proofreading skills with a keen eye for detail
- Deep understanding of content marketing strategies, SEO, and content optimization techniques
- Experience with content management systems (CMS) and marketing automation tools (e.g., WordPress, HubSpot, Mailchimp)
- Proficiency in Google Analytics and other analytics tools to track and measure content performance
- Ability to work independently and collaboratively in a fast-paced environment
- Excellent time management and organizational skills
- Strong communication skills and a creative mindset
- A portfolio of writing samples or published work is highly preferred
Why Join Us:
- Competitive salary and benefits package
- Opportunities for professional growth and skill development
- A collaborative and innovative work environment