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Bright Bridge Group

Content Marketing Specialist Job at Bright Bridge Group in Florence

Bright Bridge Group, Florence, KY, United States, 41022

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Content Summary: Content Marketing Specialist at Florence, for Bright Bridge Group

At Bright Bridge Group, we are dedicated to providing exceptional customer service while fostering a positive, inclusive, and supportive work environment. Our mission is to deliver high-quality solutions and create long-lasting relationships with our customers. We value teamwork, innovation, and a customer-first mindset. Join us, and you'll be part of a forward-thinking company committed to personal and professional growth.

We are looking for a talented Content Marketing Specialist to help us elevate our brand presence, drive engagement, and support our growth through high-quality, strategic content.

Position Overview: The Content Marketing Specialist will be responsible for developing and executing content strategies that attract, engage, and convert prospects into loyal customers. This role requires a creative thinker with a strong understanding of digital marketing, SEO, and content creation across multiple platforms. You will collaborate with cross-functional teams to create content that aligns with our brand voice and supports our overall marketing objectives.

Responsibilities:

  • Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation
  • Write, edit, and publish high-quality blog posts, articles, case studies, whitepapers, and social media content
  • Manage content creation across multiple channels, including website, email newsletters, social media, and more
  • Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic
  • Collaborate with design and video teams to create compelling visuals and multimedia content
  • Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and optimize content strategy accordingly
  • Stay up-to-date with industry trends, content marketing best practices, and competitor strategies
  • Work closely with other marketing teams (e.g., social media, email, and product marketing) to ensure consistent messaging across all touchpoints
  • Assist in the development of content calendars and manage editorial workflows

Qualifications:

  • Proven experience as a content marketer, writer, or in a similar role
  • Strong writing, editing, and proofreading skills with a keen eye for detail
  • Deep understanding of content marketing strategies, SEO, and content optimization techniques
  • Experience with content management systems (CMS) and marketing automation tools (e.g., WordPress, HubSpot, Mailchimp)
  • Proficiency in Google Analytics and other analytics tools to track and measure content performance
  • Ability to work independently and collaboratively in a fast-paced environment
  • Excellent time management and organizational skills
  • Strong communication skills and a creative mindset
  • A portfolio of writing samples or published work is highly preferred

Why Join Us:

  • Competitive salary and benefits package
  • Opportunities for professional growth and skill development
  • A collaborative and innovative work environment
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