Creator Program Lead Job at Cantina Labs in Los Angeles
Cantina Labs, Los Angeles, CA, United States, 90079
A bit about Cantina:
Cantina, founded by Sean Parker, is a new social platform with the most advanced AI character creator. Build, share, and interact with AI bots and your friends directly in the Cantina or across the internet.
Cantina bots are lifelike, social creatures, capable of interacting wherever humans go on the internet. Recreate yourself using powerful AI, imagine someone new, or choose from thousands of existing characters. Bots are a new media type that offer a way for creators to share infinitely scalable and personalized content experiences combined with seamless group chat across voice, video, and text.
If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!
About the role:
We are looking for a strategic and visionary Creator Program Lead to lead our Creator Program, which aims to develop our top evangelists. This individual will be responsible for crafting and implementing strategies to build a community of top creators who generate compelling content within Cantina and share it externally.
The Creator Program Lead will oversee the entire program with support from our Creator Manager and Creator Operations Coordinator, ensuring a seamless blend of relationship-building, content strategy, and innovative influencer partnerships. The ideal candidate will have experience in developing creator programs that go beyond influencer management, fostering genuine advocacy and long-term engagement.
Responsibilities:
Develop and execute a comprehensive creator program strategy that cultivates long-term relationships between Cantina and its creator community.
Work with our Creator Manager to identify, recruit, and nurture high-potential creators who align with Cantina’s brand vision.
Provide creators with the tools and support needed to build cutting-edge AI media, empowering them to innovate and expand their reach.
Drive consistent engagement with creators, offering them value-driven incentives to stay invested in the Cantina community.
Maintain direct relationships with top-tier creators, influencers, and content studios, ensuring active participation and high satisfaction.
Collaborate with internal teams, including Product and Marketing, to align creator strategies with broader company objectives.
Stay ahead of content trends across major social media platforms (Instagram, TikTok, YouTube, Facebook, Twitter) and apply insights to program initiatives.
Develop and track key performance indicators (KPIs) to measure program success and continuously optimize strategies based on data and insights.
A bit about you:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience running creator programs, preferably in a digital or social tech environment.
Experience in developing scalable creator engagement strategies that drive community loyalty and advocacy.
Strong experience in community-building initiatives that extend beyond social media marketing into product engagement and brand advocacy.
Experience managing both micro and macro influencers, understanding how to create value for different levels of creators.
Strong understanding of performance metrics and how to analyze data to improve program impact.
Comfortable with public speaking, event hosting, and direct creator engagement.
Location:
This is a hybrid role, based in either Los Angeles or San Francisco, as a majority of the Community Team is based in those cities. Cantina, Inc. currently has offices located in San Francisco, CA, Sunnyvale, CA, and Brooklyn, NY.
Pay Equity:
In compliance with Pay Transparency Laws, the salary range for this role ranges from $120,000 - $160,000. When determining salary rate, a number of factors will be considered, including skills, experience, job scope, and location.
Benefits:
Health Care — 99% of premiums for medical, vision, dental are fully paid for by Cantina, plus One Medical membership.
Monthly Wellness Stipend — $500/month to use on whatever you’d like!
Rest and Recharge — 15 PTO days per year, 10 sick days, all Federal holidays, and 2 floating holidays.
401(K) — Eligible to participate on day one of employment.
Parental Leave & Fertility Support.
Competitive Salary & Equity.
Lunch and snacks provided for in-office employees.
WFH equipment provided for full-time hybrid/remote employees.