PepsiCo is hiring: Sports & Entertainment Marketing Manager - Entertainment/ Inf

Overview

PepsiCo is seeking a dynamic, highly collaborative, and creative marketer with a passion for partnership marketing across the Influencer Marketing industry. The ideal candidate will have experience in influencer partnership marketing – including working with talent/agencies, contract negotiation, and communication marketing (advertising, creative development, or PR) – with a bonus of experience working within traditional celebrity talent/entertainment.

This individual must be a consumer-centric marketer who has strong executional skills, can effectively collaborate with and manage cross functional and agency partners, and thrives within a fast-paced environment.

The role sits on the PepsiCo Sports & Entertainment team overseeing partnerships across the Celebrity, Music, Influencer, and Gaming space. As a member of the Entertainment+ team, the role will be responsible for working across the PepsiCo North America portfolio to develop influencer strategies, identify, negotiate and manage partnerships across the influencer ecosystem on behalf of our brands. This role will require a candidate who has flexibility in their role to manage multiple active workstreams and can operate as an owner of their function while leading a strategic point of view across the portfolio.

Responsibilities

• Responsible for helping co-create standardized processes, consultancy, and recommendations for new partnerships in the influencer space.
• Work with brand and agency partners to co-develop influencer strategies based on brand objectives and key KPIs.
• Develop and oversee new creator/influencer strategy and strategic partnerships across the PepsiCo portfolio. Collaborate with multiple individual brand teams across the PBNA portfolio of products – including MTN DEW, Gatorade, Rockstar Energy, Frito Lay and more.
• Develop strategic recommendations and lead partnerships from the ideation phase through execution of contracts and deliverables.

Qualifications

• BA required.
• Minimum of 5-7 years prior marketing experience in marketing and/or entertainment industry (brand and/or agency).
• Demonstrate work experience and expertise in entertainment marketing.
• Deep passion for entertainment and/or influencer content and developing ideas that drive connection with consumers.
• Proven ability to effectively collaborate, communicate, and influence internal and external teams.
• This position is limited to persons with indefinite right to work in the United States.

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