Red Bull
Company Description
The Producer for YouTube is a creative and adaptable individual responsible for developing, producing, and optimizing engaging content for a variety of YouTube channels from USA owned channels (Red Bull USA, Red Bull LFG, Red Bull 1520 ) as well as our global playground-specific vertical YouTube channels (Red Bull Motorsports, Red Bull Dance, Red Bull Music, Red Bull Surf, Red Bull Skateboarding, etc.) They will leverage their expertise to craft visually appealing and impactful videos, photos, and other media that resonate with our target audience and align with the brand's voice and objectives. In addition, the Producer will support the creation of content for Red Bull YouTube (main channel) with the Sr. Producer, YouTube & the global YouTube team.
They will leverage their production skills to bring concepts to life, ensuring content is optimized for each platform, aligns with Red Bull brand objectives, and resonates with the target audience. This role involves collaborating with the programming & channels team and external partners to produce high-quality, attention-grabbing content that drives engagement and brand awareness.
Job Description
Content Development and Production:
Plan and execute video shoots, capturing footage that aligns with the creative vision and brand guideline while working within the framework, allocated budget, and timescale.
Collaborate with internal production teams and external production partners to produce series and standalone videos for Red Bull USA YouTube channels, including Red Bull LFG and Red Bull 1520.
Edit and assemble raw footage into compelling YouTube content, following the individual creative brief and story structure of each project.
Enlist, brief and manage freelance editors to guide projects through post-production.
Optimize videos, ensuring they meet technical specifications and platform-specific best practices to maximize reach and engagement.
Add graphics, captions, and other visual elements to improve accessibility and engagement.
Collaborate effectively with the social media team, sharing ideas and providing creative input.
Work with external partners, such as creators, to produce collaborative content.
Create templates and guidelines to ensure consistency and efficiency.
Content Optimization & Operations:
Develop content packaging, including titles and thumbnails, that maximizes reach and click-through.
Ideate, develop and edit engaging thumbnails that package YouTube content in a way that drives click-through-rate with wide audiences.
Analyze the performance of published content, sharing learnings with production teams to improve future creative, edits and content development.
Support the uploading and publishing of content to Red Bull USA YouTube channels, optimizing descriptions, tags, end cards and more to drive discoverability via Search and on-platform Browse Features.
Team Management and Development:
Support executional project teams with expertise in content creation, platform tools and best practices.
Support the Santa Monica channels team with ideation and execution.
Coordinate with the Production Management Team on budget tracking, invoice payment and vendor management.
Educate regional content teams on YouTube best practices, supporting the development of ideas into viable YouTube concepts.
Stakeholder Management and Communication:
Communicate clearly and effectively with team members and stakeholders, providing updates on project progress.
Provide regular updates on project status and progress to senior management.
Qualifications
Bachelor's degree in Film, Television, Communications, or a related field.
2+ years of experience in video production and editing, with a focus on YouTube content creation.
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics tools.
Proficiency in Adobe Photoshop, especially focused on YouTube thumbnail creation, a major plus.
Strong understanding of YouTube audience behavior.
Portfolio showcasing creative and engaging short-form video content.
Excellent creative and technical skills in video production and editing.
Strong understanding of visual storytelling and pacing for short-form content.
Ability to adapt to a fast-paced and ever-changing social media landscape.
Attention to detail and commitment to delivering high-quality work.
Passion for social media and a drive to create content that resonates with audiences.
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65,600 - 98,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
The Producer for YouTube is a creative and adaptable individual responsible for developing, producing, and optimizing engaging content for a variety of YouTube channels from USA owned channels (Red Bull USA, Red Bull LFG, Red Bull 1520 ) as well as our global playground-specific vertical YouTube channels (Red Bull Motorsports, Red Bull Dance, Red Bull Music, Red Bull Surf, Red Bull Skateboarding, etc.) They will leverage their expertise to craft visually appealing and impactful videos, photos, and other media that resonate with our target audience and align with the brand's voice and objectives. In addition, the Producer will support the creation of content for Red Bull YouTube (main channel) with the Sr. Producer, YouTube & the global YouTube team.
They will leverage their production skills to bring concepts to life, ensuring content is optimized for each platform, aligns with Red Bull brand objectives, and resonates with the target audience. This role involves collaborating with the programming & channels team and external partners to produce high-quality, attention-grabbing content that drives engagement and brand awareness.
Job Description
Content Development and Production:
Plan and execute video shoots, capturing footage that aligns with the creative vision and brand guideline while working within the framework, allocated budget, and timescale.
Collaborate with internal production teams and external production partners to produce series and standalone videos for Red Bull USA YouTube channels, including Red Bull LFG and Red Bull 1520.
Edit and assemble raw footage into compelling YouTube content, following the individual creative brief and story structure of each project.
Enlist, brief and manage freelance editors to guide projects through post-production.
Optimize videos, ensuring they meet technical specifications and platform-specific best practices to maximize reach and engagement.
Add graphics, captions, and other visual elements to improve accessibility and engagement.
Collaborate effectively with the social media team, sharing ideas and providing creative input.
Work with external partners, such as creators, to produce collaborative content.
Create templates and guidelines to ensure consistency and efficiency.
Content Optimization & Operations:
Develop content packaging, including titles and thumbnails, that maximizes reach and click-through.
Ideate, develop and edit engaging thumbnails that package YouTube content in a way that drives click-through-rate with wide audiences.
Analyze the performance of published content, sharing learnings with production teams to improve future creative, edits and content development.
Support the uploading and publishing of content to Red Bull USA YouTube channels, optimizing descriptions, tags, end cards and more to drive discoverability via Search and on-platform Browse Features.
Team Management and Development:
Support executional project teams with expertise in content creation, platform tools and best practices.
Support the Santa Monica channels team with ideation and execution.
Coordinate with the Production Management Team on budget tracking, invoice payment and vendor management.
Educate regional content teams on YouTube best practices, supporting the development of ideas into viable YouTube concepts.
Stakeholder Management and Communication:
Communicate clearly and effectively with team members and stakeholders, providing updates on project progress.
Provide regular updates on project status and progress to senior management.
Qualifications
Bachelor's degree in Film, Television, Communications, or a related field.
2+ years of experience in video production and editing, with a focus on YouTube content creation.
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics tools.
Proficiency in Adobe Photoshop, especially focused on YouTube thumbnail creation, a major plus.
Strong understanding of YouTube audience behavior.
Portfolio showcasing creative and engaging short-form video content.
Excellent creative and technical skills in video production and editing.
Strong understanding of visual storytelling and pacing for short-form content.
Ability to adapt to a fast-paced and ever-changing social media landscape.
Attention to detail and commitment to delivering high-quality work.
Passion for social media and a drive to create content that resonates with audiences.
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65,600 - 98,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.