Alumni Ventures Group
About Us
Alumni Ventures (AV) is a leading retail venture capital firm, uniquely positioned to navigate and capitalize on the rapidly changing tech and investment landscape. We seek an experienced, strategic, and results-driven VP of Organic & Earned Growth Marketing to lead the growth of our brand through social, PR, partnerships, and other earned channels. This role is critical in growing our community size, acquiring new investors, strengthening our brand visibility, deepening customer engagement, and driving meaningful interactions with our investors and broader community.
About the Role
We seek an experienced marketer who has done this before and comes to the job with a proven playbook for brand growth through earned channels. In this role, you will work with company and marketing leadership on strategies to grow the AV brand, and will be responsible for executing tactics that generate new leads, new investors, and increases engagement with existing investors. You will work closely with our CMO and will inherit our Sr. Manager of Social Media on your team.
Key Responsibilities
Who You Are
Requirements
All employment is subject to passing a background check. Alumni Ventures is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Privacy Policy
Alumni Ventures (AV) is a leading retail venture capital firm, uniquely positioned to navigate and capitalize on the rapidly changing tech and investment landscape. We seek an experienced, strategic, and results-driven VP of Organic & Earned Growth Marketing to lead the growth of our brand through social, PR, partnerships, and other earned channels. This role is critical in growing our community size, acquiring new investors, strengthening our brand visibility, deepening customer engagement, and driving meaningful interactions with our investors and broader community.
About the Role
We seek an experienced marketer who has done this before and comes to the job with a proven playbook for brand growth through earned channels. In this role, you will work with company and marketing leadership on strategies to grow the AV brand, and will be responsible for executing tactics that generate new leads, new investors, and increases engagement with existing investors. You will work closely with our CMO and will inherit our Sr. Manager of Social Media on your team.
Key Responsibilities
- Brand Leadership & PR: Develop and execute a comprehensive PR strategy to elevate AV's brand and thought leadership in venture capital.
- Organic Content & Distribution: Oversee the distribution through various social channels of compelling, high-value content that resonates with our audience and drives engagement.
- Marketing Partnerships: Identify, cultivate, and manage strategic partnerships that expand brand reach and improve customer engagement.
- Events & Community Building: Work closely with our CEO Services team and other teams to optimize events as high-impact fundraising and brand-building tools.
- Performance: Through your organic, earned, and PR work, generate new leads for AV and turn existing leads into new investors.
- Team Leadership: Mentor and manage the earned media team, fostering collaboration, accountability, and continuous growth.
Who You Are
- A strategic thinker with a strong understanding of earned media, PR, and organic content distribution.
- A proven leader with experience building and managing high-performing marketing teams, with a focus on growing brand visibility through earned, organic, and PR strategies.
- A partnership-driven marketer who excels at identifying and leveraging strategic relationships.
- A data-informed decision-maker who understands how to measure and optimize for engagement, webinar attendance, and lead generation.
- A fast learner who thrives in a dynamic, evolving environment
- A hard worker with a strong intrinsic motivation to put forth large volumes of high-quality work.
Requirements
- 10-15 years of marketing experience, with expertise in earned media, PR, and organic content strategy.
- Proven success in developing marketing partnerships that drive measurable engagement.
- Strong leadership and mentorship skills, with experience managing teams.
- Excellent communication, strategic planning, and analytical abilities.
- Experience working in a consumer-facing brand (venture capital or startup experience is a plus but not required).
All employment is subject to passing a background check. Alumni Ventures is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Privacy Policy