Synectics Inc.
Description :
Qualifications:
California Fair Chance Act:
Synectics Inc. will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Synectics Inc. is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting calcivilrights.ca.gov/fair-chance-act/.
Benefits:
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.
- The primary focus of the Marketing Analyst is to work with the Digital Solutions team to build, maintain, and enhance the Competitive Intelligence, Business Development, and Downstream Marketing capabilities within the team.
- MARKET AND COMPETITIVE INTELLIGENCE
- Perform assessments of competitive landscape and specific competitors to illustrate strategic moves, dynamics, and trends and monitor competitor activities, analyze market share, and identify areas for differentiation using primary and secondary research, and publicly available data sources including investor portals, analyst briefings, marketing media, trade shows/congresses, syndicated data etc.
- Distill complex structured and unstructured competitive intelligence into real-time insights for communication via newsletters, presentations, and ad hoc and regular reports to support stakeholders and leadership in making strategic decisions.
- Development and maintenance of a competitive intelligence program and portal.
- Promote knowledge sharing and best practices within the team and across the organization.
- Conduct ad hoc analysis to address key business questions; leverage data driven insights to make recommendations to stakeholders and leadership.
- Define key performance indicators (KPIs) and establish metrics to measure the effectiveness of the competitive intelligence program.
- BUSINESS DEVELOPMENT & STRATEGY
- Support research and assessments of potential business opportunities by profiling companies and reviewing market trends.
- Provide detailed reports that highlight key insights and strategic recommendations.
- Gather and analyze data to contribute to the creation of business cases for new initiatives.
- Collaborate with cross-functional teams to ensure comprehensive and accurate input for decision-making processes.
- Provide tactical and structural support to a project portfolio process focused on a prioritized project pipeline.
- Ensure new requests and projects from cross divisional partners are properly documented and promptly reviewed to ensure the portfolio is properly maintained and updated.
- DOWNSTREAM MARKETING
- Coordinate and collaborate with cross-functional teams, including sales, marketing, and product management, to ensure alignment of market strategies with overall business goals.
- Create compelling content for various channels, including websites, collateral, and customer communications.
- Ensure all materials align with brand guidelines and effectively communicate key messages to target audiences.
- Enhance and maintain sales enablement resources: Collaborate with sales teams to develop tools and resources that support the sales process, such as presentations, case studies, and product sheets.
- Regularly update and optimize these resources based on feedback and performance metrics.
- Track and evaluate key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
- Provide actionable insights and recommendations to improve campaign performance and achieve business objectives.
- Project Portfolio Process Support - Provide tactical and structural support to a project portfolio process focused on a prioritized project pipeline.
- Ensure new requests and projects from cross divisional partners are properly documented and promptly reviewed to ensure the portfolio is properly maintained and updated.
Qualifications:
- Bachelor's degree in business, marketing, data management, related field, or relevant work experience.
- Prefer 5+ years' experience in a marketing or marketing analyst role.
- Comfortable with financial statements, market research and dissecting earnings reports.
- Prefer experience developing and launching sales enablement resources including pitch decks, collateral, microsites, and overall MARCOM support.
- Skilled at evaluating business needs and synthesizing data into actionable insights.
- Prefer advanced skills in base business tools (Excel/PowerPoint); Experience in Salesforce, Power BI, and/or Tableau for access to and analysis of data.
- Demonstrate strong analytical, verbal, and written communication skills including insights results storytelling.
- Ability to effectively prioritize projects that align with corporate priorities.
- Strategic, integrative, and analytical thinking.
- Competitive Intelligence - Demonstrated experience with development and delivery of competitive intelligence materials for executive leadership for strategically significant and sensitive opportunities.
- Ability to create and deliver competitor and market updates that go up and across the organization.
- Downstream Marketing Support - Strong experience creating marketing communications materials, websites, and sales enablement resources with the ability to identify, track, and report out on analytics and KPIs.
- Copywriting experience a plus.
- Timeliness - Ability to meet deadlines in a fast-paced environment driven by ad hoc executive requests.
California Fair Chance Act:
Synectics Inc. will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Synectics Inc. is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting calcivilrights.ca.gov/fair-chance-act/.
Benefits:
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.