Logo
Artisan Creative

Freelance Lifecycle Marketing Lead

Artisan Creative, New York, New York, us, 10261

Save Job

At Artisan Creative, we're dedicated to cultivating exceptional talent to drive our clients' digital, creative, and marketing initiatives. We are currently seeking a

Freelance Lifecycle Marketing Lead

with expertise in B2B marketing, customer acquisition, and the financial services industry-particularly broker-dealers and financial advisors.

This is a

5-month freelance

role based in

New York, NY , with a

hybrid schedule of three days per week on-site . As this is a hybrid position, we are only considering

New York-based candidates . If you're passionate about developing and executing strategic marketing campaigns, we'd love to hear from you! About Our Client: They stand among the world's top financial enterprises, boasting decades of global presence. Widely acknowledged for its unique corporate culture, this organization strongly emphasizes collaboration and a forward-looking perspective. About You: A strategic and data-driven marketing professional with expertise in

B2B marketing, customer acquisition, and audience engagement . Possess a deep understanding of financial services, particularly within

broker-dealer and financial advisory sectors . Experienced in leading marketing strategies that align with business objectives, driving both brand awareness and conversion. Adept at managing multi-channel marketing initiatives, including

email campaigns, paid media, and content marketing . Skilled in analyzing marketing performance data and leveraging insights to refine strategies for better engagement and ROI. Comfortable leading meetings, collaborating with cross-functional teams, and presenting marketing strategies to stakeholders. Key Responsibilities: Develop and implement strategic marketing plans to attract and engage target audiences. Collaborate with

cross-functional teams

including product, sales, and marketing research to identify audience insights and shape marketing initiatives. Translate business objectives into actionable marketing briefs and go-to-market strategies. Work with the

paid media team

to drive awareness and deploy effective product-related campaigns. Manage and optimize marketing assets, ensuring content is aligned with business goals and audience needs. Evaluate and track campaign performance, using

data analytics

to optimize strategies in real time. Build and maintain strong relationships with stakeholders to ensure marketing efforts align with business priorities. Stay up to date with

marketing technologies and digital channels , leveraging them to enhance campaign performance. Requirments: Bachelor's degree in

marketing, business, or a related field

is highly preferred. 7+ years of marketing experience , with a strong background in

B2B marketing and customer acquisition . Extensive knowledge of financial services, particularly

broker-dealers, financial advisors, and wealth management . Proven ability to

develop and manage multi-channel marketing campaigns

from concept to execution. Strong analytical skills, with proficiency in

Excel

and familiarity with

Tableau

(hands-on use not required). Experience working in an

agile environment , adapting strategies to maximize audience engagement. Exceptional communication skills, with the ability to

influence stakeholders and present marketing insights

effectively. Our Purpose:

At Artisan Creative, our purpose is simple yet profound: we build relationships based on trust. For 29 incredible years, we've woven this ethos into every step of our recruitment efforts. Join us on a journey where agility, accountability, communication, trust, and enthusiasm are at the heart of everything we do.