Ascendo Resources
Our esteemed client in Bergen County, New Jersey are seeking a highly motivated and experienced Marketing Program Manager to join their dynamic marketing team. The ideal candidate will have 5+ years of experience in email marketing, with a focus on managing large-scale, complex email programs, and a deep technical expertise in
SQL
and
Salesforce Marketing Cloud . You will be responsible for developing and executing email campaigns, optimizing customer engagement, and ensuring successful program delivery across multiple channels. Key Responsibilities : Lead the strategic planning, development, execution, and optimization of email marketing campaigns from concept to delivery, ensuring alignment with business objectives. Manage and coordinate cross-functional teams, including creative, content, analytics, and development teams, to deliver high-impact email marketing programs. Utilize
Salesforce Marketing Cloud
to design, implement, and track email marketing campaigns, ensuring they meet performance goals and drive ROI. Apply
SQL
to analyze customer data, build email lists, segment audiences, and generate reports on campaign performance and customer behavior. Collaborate with stakeholders to define email marketing strategies, KPIs, and success metrics, while continuously optimizing campaign performance through A/B testing, targeting, and segmentation. Monitor email deliverability, inbox placement, and customer engagement, identifying opportunities for improvement. Stay up-to-date with industry best practices, emerging trends, and new tools, bringing innovation to the team and continuously improving email marketing strategies. Lead troubleshooting efforts for any issues related to campaign execution, email rendering, or data discrepancies. Ensure all email campaigns adhere to compliance regulations, privacy policies, and best practices, including CAN-SPAM and GDPR. Qualifications : 5+ years
of experience in email marketing with a proven track record of successful program management. At least 3+ years
of hands-on experience with
Salesforce Marketing Cloud
and a strong understanding of its capabilities for email campaign creation, automation, and reporting. Advanced proficiency in SQL , with the ability to write queries for audience segmentation, data analysis, and reporting. Strong understanding of email marketing best practices, deliverability, engagement metrics, and performance optimization techniques. Experience with A/B testing, data analysis, and optimizing customer journeys. Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously. Strong attention to detail, problem-solving skills, and a data-driven mindset. Exceptional communication skills, with the ability to collaborate with internal teams and stakeholders at all levels. Knowledge of HTML/CSS for email design and rendering issues is a plus. Experience with other marketing automation platforms is a plus. Familiarity with analytics tools such as Google Analytics or similar platforms. Experience in B2B or B2C environments. Ascendo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability
SQL
and
Salesforce Marketing Cloud . You will be responsible for developing and executing email campaigns, optimizing customer engagement, and ensuring successful program delivery across multiple channels. Key Responsibilities : Lead the strategic planning, development, execution, and optimization of email marketing campaigns from concept to delivery, ensuring alignment with business objectives. Manage and coordinate cross-functional teams, including creative, content, analytics, and development teams, to deliver high-impact email marketing programs. Utilize
Salesforce Marketing Cloud
to design, implement, and track email marketing campaigns, ensuring they meet performance goals and drive ROI. Apply
SQL
to analyze customer data, build email lists, segment audiences, and generate reports on campaign performance and customer behavior. Collaborate with stakeholders to define email marketing strategies, KPIs, and success metrics, while continuously optimizing campaign performance through A/B testing, targeting, and segmentation. Monitor email deliverability, inbox placement, and customer engagement, identifying opportunities for improvement. Stay up-to-date with industry best practices, emerging trends, and new tools, bringing innovation to the team and continuously improving email marketing strategies. Lead troubleshooting efforts for any issues related to campaign execution, email rendering, or data discrepancies. Ensure all email campaigns adhere to compliance regulations, privacy policies, and best practices, including CAN-SPAM and GDPR. Qualifications : 5+ years
of experience in email marketing with a proven track record of successful program management. At least 3+ years
of hands-on experience with
Salesforce Marketing Cloud
and a strong understanding of its capabilities for email campaign creation, automation, and reporting. Advanced proficiency in SQL , with the ability to write queries for audience segmentation, data analysis, and reporting. Strong understanding of email marketing best practices, deliverability, engagement metrics, and performance optimization techniques. Experience with A/B testing, data analysis, and optimizing customer journeys. Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously. Strong attention to detail, problem-solving skills, and a data-driven mindset. Exceptional communication skills, with the ability to collaborate with internal teams and stakeholders at all levels. Knowledge of HTML/CSS for email design and rendering issues is a plus. Experience with other marketing automation platforms is a plus. Familiarity with analytics tools such as Google Analytics or similar platforms. Experience in B2B or B2C environments. Ascendo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability