Oxford Instruments
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Head of Marketing, China
Date:
22 Jan 2025
Location:
Shanghai, CN
Job Function:
Commercial
Business Unit:
China Regional Office
Key Responsibilities Strategic alignment & planning Market Analysis and Competitive Intelligence Brand Awareness and Lead Generation
Performance Tracking and Evaluation
Digital Marketing
Campaign Development and Execution Market Segment
Budget Management and Reporting
Person Specification - Essential requirements unless stated Education / Qualifications: Bachelor's degree in business, Marketing, or a related field, or equivalent work experience. In depth experience of relevant technologies, customers and markets with proven capability through performance metrics to show impact of strategy marketing ability. Academia background in material science and/or engineer background are preferred Proven experience of strategic planning and marketing operation.
Professional Skills/ Abilities: *Strategic planning skill *Campaign Management: Experience in developing and executing integrated marketing campaigns across multiple channels. *Digital Marketing: Expertise in digital marketing techniques, including SEO, social media, email marketing, and website optimization. *Resilience & Pressure Management: Ability to work under pressure and meet tight deadlines without compromising quality. *Analytical Skills: Proficiency in market analysis, competitive intelligence, and ROI measurement. *Reporting and Evaluation: Strong analytical skills for tracking performance and conducting post-event evaluations. *Cross-Functional Collaboration: Ability to work effectively with cross-functional teams to achieve business objectives. Personal Qualities: * Content Strategy & Analytical Skills: Strong in content strategy, with excellent conceptual thinking and robust analytical abilities to identify and map outgrowth opportunities. * Time & Priority Management: Exceptional organizational skills, with the ability to plan, prioritize, and meet deadlines through process improvements and clear communication. * Strategic Thinking & Problem-Solving: Strong strategic mindset, capable of identifying solutions and driving problem-solving. * Personal Drive: Constructive, organized, and driven with a willingness to go above and beyond. * Communication Skills: Excellent written, verbal, and interpersonal communication skills in both English and Mandarin. Strong presentation skills. #LI-TJ1 Apply now
Head of Marketing, China
Date:
22 Jan 2025
Location:
Shanghai, CN
Job Function:
Commercial
Business Unit:
China Regional Office
Key Responsibilities Strategic alignment & planning Market Analysis and Competitive Intelligence Brand Awareness and Lead Generation
Performance Tracking and Evaluation
Digital Marketing
Campaign Development and Execution Market Segment
Budget Management and Reporting
Person Specification - Essential requirements unless stated Education / Qualifications: Bachelor's degree in business, Marketing, or a related field, or equivalent work experience. In depth experience of relevant technologies, customers and markets with proven capability through performance metrics to show impact of strategy marketing ability. Academia background in material science and/or engineer background are preferred Proven experience of strategic planning and marketing operation.
Professional Skills/ Abilities: *Strategic planning skill *Campaign Management: Experience in developing and executing integrated marketing campaigns across multiple channels. *Digital Marketing: Expertise in digital marketing techniques, including SEO, social media, email marketing, and website optimization. *Resilience & Pressure Management: Ability to work under pressure and meet tight deadlines without compromising quality. *Analytical Skills: Proficiency in market analysis, competitive intelligence, and ROI measurement. *Reporting and Evaluation: Strong analytical skills for tracking performance and conducting post-event evaluations. *Cross-Functional Collaboration: Ability to work effectively with cross-functional teams to achieve business objectives. Personal Qualities: * Content Strategy & Analytical Skills: Strong in content strategy, with excellent conceptual thinking and robust analytical abilities to identify and map outgrowth opportunities. * Time & Priority Management: Exceptional organizational skills, with the ability to plan, prioritize, and meet deadlines through process improvements and clear communication. * Strategic Thinking & Problem-Solving: Strong strategic mindset, capable of identifying solutions and driving problem-solving. * Personal Drive: Constructive, organized, and driven with a willingness to go above and beyond. * Communication Skills: Excellent written, verbal, and interpersonal communication skills in both English and Mandarin. Strong presentation skills. #LI-TJ1 Apply now