Leading Direct to Consumer Skincare Brand is hiring: Senior Media Buyer - Google

Location: [Remote/In-Office]
Job Type: Full-Time
Experience Level: Senior (5+ years)

About the Role:

We are looking for a Senior Media Buyer with 5+ years of experience in paid media buying, specializing in Google Ads, advertorial-style landing pages, and native advertising platforms like Taboola, Outbrain, and Revcontent. The ideal candidate has a proven track record of running and scaling profitable campaigns, optimizing ad spend, and leveraging data-driven strategies to maximize ROI.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Manage native advertising campaigns on platforms like Taboola, Outbrain, Revcontent (or similar).
• Develop, test, and refine advertorial-style landing pages to drive conversions.
• Analyze campaign performance, optimize for CTR, CPC, CPA, and ROAS, and adjust bids/targeting accordingly.
• Conduct A/B testing on ad creatives, headlines, and landing pages to improve performance.
• Stay updated with trends in paid media, ad compliance, and native ad strategies.
• Collaborate with designers, developers, and content teams to create high-converting ads and landing pages.

Requirements:

• 5+ years of experience in media buying, specifically with Google Ads and native advertising platforms.
• Strong understanding of advertorial pages, presell pages, and funnel optimization.
• Experience with tracking tools (Google Analytics)
• Ability to analyze campaign data and make real-time optimizations.
• Familiarity with affiliate marketing, lead generation, or e-commerce performance marketing