Tik Tok
Creator Product Adoption Manager, Automotive Job at Tik Tok in Los Angeles
Tik Tok, Los Angeles, CA, United States, 90079
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The Creator Product Adoption Team is responsible for designing and executing best-in-class, scalable global programs that drive core product adoption among creators. This team works closely with Content Strategy and Product teams to define product adoption priorities and develop frameworks, approaches, and engagement levers that empower Regional Operations teams to drive measurable impact. In addition to shaping global adoption strategies, this team directly executes Creator Product Adoption initiatives in North America (NA), ensuring alignment with overarching company objectives and market-specific needs.
About the Role
This role will specifically focus on driving product adoption in the automotive vertical, ensuring that creators in the automotive space can effectively leverage platform tools to enhance their content, audience engagement, and overall success.
We are looking for a Creative Product Adoption Manager with a passion for automotive content and creators to lead and execute scalable product programs within the automotive vertical. The ideal candidate is strategic, data-driven, and deeply knowledgeable about the automotive creator ecosystem. This role requires experience in product marketing, cross-functional program execution, and the ability to translate automotive industry trends into compelling creator engagement strategies.
Responsibilities
- Develop, support and execute scaled product programs (manage end to end) focussed on driving large-scale participation and product adoption from creators on the platform
- Work with product team to identify potential program/project opportunities and outlines based on product roadmaps and data driven needs
- Work with local/regional ops teams to rollout scaled product adoption frameworks and programs locally
- Align on standardized, clear measurement plans and set joint OKRs in line with Creator and product PGC team. Track program progress to program goals, incorporate improvement tweaks in realtime to optimize program success metrics
- Evaluate successful program components and execution as well as areas for improvement to synthesize back to key XFN stakeholders
- Build strong relationships with XFN teams needed to operationalize product programs (eg GUO / Product Ops, PMM, Product, Comms, USDS, legal, etc)
Qualifications
Minimum qualifications
- BA/BS degree or equivalent practical experience
- Have a strong understanding of creator economy and proven experience in working with creators
- Experience working with creator related product - understanding the creator product journey, product tool across different platforms
- 5+ years experience working in program management/development, product marketing, and/or product management
- Proven experience working with complex data sets & the ability to make data-driven decision
- Excellent written, verbal, and professional communication skills
- Superior attention-to-detail, multi-tasking, and time management skills
- A team player who is accountable, proactive, and solution-oriented
Preferred qualifications
- Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously
- Ability to work in a fast-changing environment
- Experience working in a global team, across multiple time zones and cross culturally
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The Creator Product Adoption Team is responsible for designing and executing best-in-class, scalable global programs that drive core product adoption among creators. This team works closely with Content Strategy and Product teams to define product adoption priorities and develop frameworks, approaches, and engagement levers that empower Regional Operations teams to drive measurable impact. In addition to shaping global adoption strategies, this team directly executes Creator Product Adoption initiatives in North America (NA), ensuring alignment with overarching company objectives and market-specific needs.
About the Role
This role will specifically focus on driving product adoption in the automotive vertical, ensuring that creators in the automotive space can effectively leverage platform tools to enhance their content, audience engagement, and overall success.
We are looking for a Creative Product Adoption Manager with a passion for automotive content and creators to lead and execute scalable product programs within the automotive vertical. The ideal candidate is strategic, data-driven, and deeply knowledgeable about the automotive creator ecosystem. This role requires experience in product marketing, cross-functional program execution, and the ability to translate automotive industry trends into compelling creator engagement strategies.
Responsibilities
- Develop, support and execute scaled product programs (manage end to end) focussed on driving large-scale participation and product adoption from creators on the platform
- Work with product team to identify potential program/project opportunities and outlines based on product roadmaps and data driven needs
- Work with local/regional ops teams to rollout scaled product adoption frameworks and programs locally
- Align on standardized, clear measurement plans and set joint OKRs in line with Creator and product PGC team. Track program progress to program goals, incorporate improvement tweaks in realtime to optimize program success metrics
- Evaluate successful program components and execution as well as areas for improvement to synthesize back to key XFN stakeholders
- Build strong relationships with XFN teams needed to operationalize product programs (eg GUO / Product Ops, PMM, Product, Comms, USDS, legal, etc)
Qualifications
Minimum qualifications
- BA/BS degree or equivalent practical experience
- Have a strong understanding of creator economy and proven experience in working with creators
- Experience working with creator related product - understanding the creator product journey, product tool across different platforms
- 5+ years experience working in program management/development, product marketing, and/or product management
- Proven experience working with complex data sets & the ability to make data-driven decision
- Excellent written, verbal, and professional communication skills
- Superior attention-to-detail, multi-tasking, and time management skills
- A team player who is accountable, proactive, and solution-oriented
Preferred qualifications
- Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously
- Ability to work in a fast-changing environment
- Experience working in a global team, across multiple time zones and cross culturally
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2